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Small Giants (Paperback)

by Bo Burlingham (Author) "At the Anchor Brewery on Mariposa Street in San Francisco, the air was thick with the sweet aroma of fermenting beer and the buzz of..." (more)

3.2 out of 5 stars See all reviews (4 customer reviews)

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Product Details

Paperback: 268 pages
Publisher: Portfolio; 1 edition (Mar 27 2007)
Language: English
ISBN-10: 1591841496
ISBN-13: 978-1591841494
Product Dimensions: 21.3 x 13.7 x 2 cm
Shipping Weight: 250 g

Average Customer Review: 3.2 out of 5 stars See all reviews (4 customer reviews)

Amazon.ca Sales Rank: #26,973 in Books (See Bestsellers in Books)

Popular in these categories:

#26 in	Books > Professional & Technical > Business Management > Management & Leadership > Business Ethics
#26 in	Books > Business & Investing > Business Life > Ethics
#44 in	Books > Business & Investing > Biography & History > Captains of Industry

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Product Description

From Publishers Weekly

What do the Anchor Stream microbrewery and underground rock star Ani DiFranco have in common? The two are among Burlingham's examples of privately held businesses that have become "giants" in their field without becoming huge corporations. (And if you don't think being a rock star is a business, consider that DiFranco's dealings with local vendors in her Buffalo neighborhood have led to the creation of more than 100 new jobs.) For the 14 small companies profiled here, success comes by getting richer, not by getting bigger. Burlingham's central conceit, that these are companies that excel in generating "mojo," may seem abstract at first, but he carefully demystifies the term by focusing on issues like community relations and customer service. The owners he interviews speak from hard-won experience about resisting the pressure to simply keep expanding or sell the company to the highest bidder and staying true to their original visions for excellence. Burlingham, an editor-at-large at Inc., closes his account with a tribute to the magazine's late founder, Bernard A. Goldhirsh, whose celebration of entrepreneurship and loose managerial style clearly provided a lasting influence. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.

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First Sentence
At the Anchor Brewery on Mariposa Street in San Francisco, the air was thick with the sweet aroma of fermenting beer and the buzz of a tour group sampling the finished product in the oak-paneled taproom, but Fritz Maytag was oblivious to it all as he stood in his cluttered office, thumbing through a small, turquoise hardback book that had just arrived in the mail. Read the first page

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Customer Reviews

4 Reviews

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3.2 out of 5 stars (4 customer reviews)

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2.0 out of 5 stars Short on details, lacking in structure, Jun 1 2009

By	Michele Coulombe "fan in Montreal" (Montreal Quebec Canada) - See all my reviews (REAL NAME)

It could be made into a really great article, instead it is a long winded book.

The structure of the book should have been a series of articles, clearly that is the author's talent.

Instead he wanted to write a book and thus walked away from his best skill. It meanders and fails to make points, instead drawing things on and on.

It is great if you want to read little sections and feel inspired to go out there and find or build a great workplace, but it is difficult to sit down with this book, it is like trying to have a long, meaningful conversation with someone who has ADD.

It has great examples and lovely research, I just wish the author had more respect for his own talent and didn't ignore it trying to be good at something else. That does seem especially odd since the book is about people learning to focus on what they do best.

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5.0 out of 5 stars Incredibly useful...., Aug 24 2008

By	Woody Huizenga (Ottawa, Canada) - See all my reviews

I picked up this book while on vacation. Was so impressed I bought a copy for my business partner, and seven more for people who work for us. If you own/operate a small company and you need useful, actionable advice on how to build (everything from hiring to financing to succession), buy this book today!

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4.0 out of 5 stars Have a look a Amazon.com for a more accurate rating, May 2 2008

By	David Barclay "David Barclay" (Canada) - See all my reviews (REAL NAME)

Great book - don't let the 2/5 stars phase you. If you check out Amazon.com you will see the avg rating is 4.5/5

I highly recommend this book if you are trying to figure out whether bigger is better? And the validation that small is the new big.

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2.0 out of 5 stars Lifestyle Business
The book tries to legitimize business as a mean to earn your living instead of traditional value creation for stakeholders. Read more

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