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Dip (Hardcover)

by Seth Godin (Author) "Almost every day, in fact ..." (more)

4.3 out of 5 stars See all reviews (6 customer reviews)

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Product Details

Hardcover: 96 pages
Publisher: Portfolio; 1 edition (May 15 2007)
Language: English
ISBN-10: 1591841666
ISBN-13: 978-1591841661
Product Dimensions: 18 x 13.2 x 1.5 cm
Shipping Weight: 182 g

Average Customer Review: 4.3 out of 5 stars See all reviews (6 customer reviews)

Amazon.ca Sales Rank: #1,585 in Books (See Bestsellers in Books)

Popular in these categories:

#1 in	Books > Professional & Technical > Business Management > Human Resources & Personnel Management
#1 in	Books > Business & Investing > Industries & Professions > Human Resources & Personnel Management
#2 in	Books > Business & Investing > Skills > Time Management

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Product Description

From Publishers Weekly

Yet another easily digestible social marketplace commentary from the blogger/author who penned Purple Cow and Small is the New Big, Godin prescribes a cleverly counter-intuitive way to approach one's potential for success. Smart, honest, and refreshingly free of self-help posturing, this primer on winning-through-quitting is at once motivational and comically indifferent, making the lofty goal of "becoming the best in the world" an achievable proposition-all you need is to "start doing some quitting." The secret to "strategic quitting" is seeking, understanding and embracing "the Dip," "the long slog between starting and mastery" in which those without the determination or will find themselves burning out. As such, Godin demonstrates how to identify and quit your "Cul-de-Sac" and "Cliff" situations, in which no amount of work will lead to success. Godin provides tips for finding your Dip, taking advantage of it and becoming one of the few (inevitably valuable) players to emerge on the other side; he also provides guidelines for quitting with confidence. Quick, hilarious and happily irreverent, Godin's truth-that "we fail when we get distracted by tasks we don't have the guts to quit"-makes excellent sense of an often-difficult career move.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Inside This Book (Learn More)

First Sentence
Almost every day, in fact. Read the first page

Browse Sample Pages
Front Cover | Copyright | Excerpt | Back Cover

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Customer Reviews

6 Reviews

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4.3 out of 5 stars (6 customer reviews)

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32 of 33 people found the following review helpful:

5.0 out of 5 stars Keep Going Through the Dip to Become Number One, But Quit If Results Aren't Ever Going to Improve, May 10 2007

By	Professor Donald Mitchell "Jesus Makes Me a P... (Boston) - See all my reviews (#1 REVIEWER)

Do you remember starting something new that interested you? Chances are the world seemed a little brighter, a little more inviting, and your smile was a little wider that day.

Now, remember how that same activity seemed after six months had passed. It's likely you weren't having as much fun; progress was hard to accomplish; and frustration was starting to build. That's what a dip feels like.

That sequence is the normal experience and psychology of creating worthwhile results.

But in some cases, you are headed for a dead end where results will never amount to much (if you ever see me play golf, you'll know what I'm talking about). In rarer cases, results just keep going downhill forever (if you've seen me run lately, you'll get the idea).

Many people make mistakes when "the going gets tough."

1. Some will keep going even though future results won't reward the effort (such as those who keep trying to master something for which they have little ability). This behavior is usually the result of bad habits (like always following tradition . . . or existing beliefs) I call "stalls" that harm progress.

2. Others will quit before they break through into improvements that make an enormous difference (going through a dip) and miss the chance to get great benefits from continuing, well-focused effort. The "best in the world" (or "best in your corner of the world") will get a disproportionate share of the benefits from what everyone does. Who is going to pay much attention to the 1,000,001 ranked book reviewer on Amazon? People who behave this way are usually suffering from the procrastination, bureaucracy, ugly duckling or disbelief stalls (see The 2,000 Percent Solution).

In past books by Mr. Godin, I've criticized him for taking an article and stretching it too far into a book. I've also mentioned that he sometimes forgets to explain what to do.

In The Dip, Mr. Godin has broken through his dip and avoided both of those problems. This book is only slightly longer than it needed to be. It has excellent advice on how to tell the difference between future potential and lack of opportunity. The point about disproportionate rewards is also well developed.

Nice going, Mr. Godin!

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7 of 7 people found the following review helpful:

5.0 out of 5 stars Quitters Never Win, Oct 28 2007

By	Glenn Simon Inc "Writer of Edmonton Real Esta... (Edmonton, Alberta / Tochigi, Japan) - See all my reviews (TOP 500 REVIEWER)

Winners never quit right? Well sometimes they do, but only at things that will hold them back from being more successful.

Have you ever felt that something is just not worth going on with and it is time to look in a different direction? Well that is called the "dip" and if you aren't careful you could get stuck in the "cul-de-sac" of life with no significant advancement in any direction.

So what should you quit and what should you stick to? That is up to you but reading this book will help you make those crucial decisions.

Seth Godin's books are always catchy, "un-put-down-able" and this one is no different. Short and sweet you can get a lot of bang out of this quick read.

Todd Millar, Glenn Simon Inc.

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4 of 4 people found the following review helpful:

5.0 out of 5 stars 30 minutes to avoid wasting 30 months or 30 years, Jul 7 2008

By	Pierre Lapointe "www.maclap.biz" (Vancouver, BC) - See all my reviews (TOP 1000 REVIEWER) (REAL NAME)

This book reads in less than an hour for a slow reader. It is short but it addresses a fundamental issue: When to quit and when to persevere? Probably one of the most critical decisions in life. With simple graphs and illustrations by Hugh MacLeod, this book will help you clarify your thinking, especially if you feel stuck.

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1.0 out of 5 stars Not a book, just a tip reader
I found this to be unsatisfactory, and not at all what I expected. The author has a way with words, but that's it.

Published 2 months ago by Richard Moore