I first heard about Sir Ken from his funny and interesting TED video: [...]

This engaging book takes you beyond just being "in the zone", and into being "in your element". Sir Ken says that 'The Element' is not so much about creativity, as it is about imagination.

In Sir Ken's words: "The Element is where natural talent meets personal passion... It looks at the critical conditions that enable us to find the Element in ourselves and in others, and the obstacles that get in the way... It explores the components of this new paradigm: The diversity of intelligence, the power of imagination and creativity, and the importance of commitment to our own capabilities."

Read it. Love it.