5.0 étoiles sur 5
Onward: How Starbucks Fought for Its Life without Losing Its Soul, July 31 2011
This book is a great reminder that without core beliefs a business can get off track. It also clearly makes the point that courage and hard work are required to steer the ship in the chosen direction. Howard Shultz has given those of us leading businesses a well documented and inspirational case study which can apply to any business and which can be used by any leader to support his own case.