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le 9 février 2004
Quit wasting time listening to the "experts" and find out yourself with this book
Couple of great points--
We don't read pages. We scan them.
Sad but true...(sad for those who labor hours over graphics and sadder for those bustin' their nut to write web friendly and readable copy)
The exception as Krug points out are news stories, reports, or product descriptions. "But even then, if the document is longer than a few paragraphs, we're likely to print it out because it's easier and faster to read on paper than on a screen." I found that out when my magazine -AboutBizz Magazine decided to put our print magazine online. We spent months redesigning [...] (I wish I would've found Steve's book two years ago when we started the redesigns -- it would've saved us hours and hours of waste!) We find that our printer friendly pages are always the most accessed pages.
He states that we scan because we're usually in a hurry and we're really only interested in a fraction of what's on the webpage. We only look for what matches our interests and the rest of it is ignored. He does a great job of proving this by showing HOW the eye scans your webpage --(If you don't have your logo in the top right corner after reading this then you must pass go and cannot collect your $200.)
Krug has another "Fact of Life" where he states We don't figure out how things work. We muddle through it.
I wholeheartedly agree. I for years have referred to this as the "scrunch factor". We've all done's when you see or read something, and if you don't quit "get it" or understand what they message conveyed is or can't connect the dots in your minds eye, then you scrunch -- your forehead wrinkles, eyebrows drop, eye's look critical -if you're married then you've possibly seen this look from your spouse ;)
Of the most value is where Steve describes how you can run your own cheap and inexpensive focus study group using a few people, a number of choice questions, and a simple camcorder. After reading this, you will walk away realizing that ANYONE can do their own research and have real answers to how people their website.
It reminded me of a passage out of the classic book, TESTED ADVERTISING METHODS by John Caples. Early on in the book Caples talks about how in years to come who more advertisers will use more scientific methods to get better results with their ads. He talks about how every person had an opinion on what works...long copy, short copy, headlines, no headlines, sketches, etc..
Let me quote the book,
"Not long after that I began to work on mail order advertising. Each advertisement was tested. Results were tabulated. Each advertisement and each publication had to prove itself in actual sales.
I know now that much of the talk (of other people) I heard was just talk. Too often, the ad men were stating opinions, not facts. And in many cases, the opinions were not even the boiled-down opinions of a large group of people. They were personal opinions.
If the real foundation of those opinions could be discovered by psychoanalysis, it would be laughable in many cases. An artist might favor blue backgrounds in advertisements because blue was his mothers favorite color. A copywriter might recommend short copy because his wife once said, 'I would never read all that small print, and I don't think anybody else would, either.'..."
If you are in the midst of designing your website, or trying to get someone to pay attention to it, you will find plenty of "experts" telling you what works. Remember what Caples says, keep my words in mind, do yourself a large favor, go out and buy "Don't Make Me Think! A Common Sense Approach to Web Usability" by Steve Krug and find out YOURSELF what works. It's a no-brainer.
You'll never find in another book this great inexpensive method to do focus study research
Wish he would have given examples how the eye scans applies to HTML email
The Bottom Line:
Use the information found on creating your own focus study -- & you may change the way your site looks...Why? Because the USER will tell you what really is working.
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le 22 janvier 2004
I am a co-author of a Flash usability book. (so I am more than an average usability reader fyi) Steve's book is excellent. The title "don't make me think" also applies to his book, it's short and to the point. This book should be required reading for all web designers out there. This book is so well done, it could sit beside your computer and be a quick reference. I really like the images and diagrams, very helpful. This book gives one a snap shot of the basic's of usability. Excellent work! highly recommended!
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le 7 décembre 2003
Another Outsource Marketing favorite!
Steve Krug couldn't have done a better job titling his book "Don't Make Me Think: A Common Sense Approach to Web Usability." It's filled with common sense approaches that help website developers, writers, designers, and architects create sites that decrease cognitive load and telegraph ideas quicker.
He practices what he preaches: the graphics, layout and copy are brilliantly executed. Complex ideas are made simple with clear charts and graphs. Technical terms are written clearly so non-technical people will easily understand. And this excellent book is one of those rare quick reads with substance.
After reading this book, check out Jakob Nielsen's "Designing Web Usability." The two books combined will give you a great foundational understanding of web usability.
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le 12 novembre 2003
I sincerely enjoyed reading this book on my train rides to work. Falling asleep while reading it was not really related to the book itself ;-)
Despite the many useful tips in the book (sometimes very obvious, but you need to hear them from someone to believe it), I think the design of the book (color print on almost every page) probably makes it too expensive and the actual content could probably have been compressed into 15 pages or so as well.
Anyways, a good read for most so-called "web-designers".
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le 4 août 2003
I've read the Chinese version in mainland, yes it is an effective one to enable the beginners understands how veteran professional designers think for the web site.
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le 24 août 2002
I liked this book a lot. I liked the way the author rewrote some web pages and then displayed them so the reader could understand better. This book made me rethink my stand on pop-up menus and reexamine taglines. The author wrote this book for beginners and advanced users. So yes Mr. Krug does talk about how good tabs are for navigation. But aren't they. The only thing that did not interest me a whole lot was the last four chapters which were about web design teams, how to do usability testing and then what to do with the results. This is only a hobby for now and I have no budget. But in the author's defense he does talk about how to do testing on 10 cents a day. I think this book has helped my site and I am glad that I bought it.
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le 6 avril 2002
No matter how flashy, jaw-dropping, or beautifully designed your web pages are, the bottom line is that whether visitors come back or leave in droves will all depend on usability-- in other words, the navigational aspect of your site that allows them to browse your site with ease. In this well written and interesting book, author Steve Krug shows the importance of designing your pages the way your visitors actually view them, not the way you think they will view them. He also stresses the importance of creating usability that allows visitors not to think too much-- not necesarily navigation that spells everything out for them, but usability that points them in the direction that they need to go without forcing them to go around in circles, fall into false leads, or become hopelessly lost and confused. Free of jargon, simple to understand, and filled with interesting examples, DMMT is one of the most helpful books of web design that I've ever come. If ever you were looking for a great book that gets at the heart of creating great navigation, this one would be it. I can't recommend it enough.
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le 20 mars 2002
Steve Krug does a great job of pointing out the necessity and effectiveness of site design that incorporates good usability features. We all know that usability is important, but we often forget is that what seems obvious to us may not be obvious to our visitors. Between the book's concise explanations and very effective graphic visuals, I was really able to walk away with a better feel for "user friendly" design.
The fact that this book is short, simple, and easy to read makes it a handy addition to any developers library!
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le 26 février 2002
Krug has successfully compiled into one book, the relevant and important issues you need to take into consideration when developing a Web site. This book is specially useful if you are compiling guidelines and practices for your own use, as it provides a broad and interesting take on some over-discussed issues.
If you are looking for a book about usability testing, this is not it. This information is rather introductory in this level so, if you already have some experience and familiarity with the subject, go for more powerful approaches with authors like Jakob Nielsen or Jared Spool. I highly recommend the book if you are new to the area and looking for the basic information to get started.
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le 29 janvier 2002
This book is deffinantly worth having, but don't take it as the bible. It's humor is fun, and it doesn't take a huge time investment to read.
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