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General Review - Creation Guidelines

We want customers to get the information they need to make smart buying choices, and we'd love to have your help doing that. As an Amazon customer, you can submit written or video reviews for items listed on Amazon.com. We encourage you to share your opinions, both favorable and unfavorable.

Who Can Write Customer Reviews?

Anyone who has purchased items from Amazon.ca or Amazon.com. All we ask is that you follow a few simple rules (see "What's not allowed" below).

Tips For Writing a Great Review

  • Include the "why": The best reviews include not only whether you liked or disliked a product, but also why. Feel free to talk about related products and how this item compares to them.
  • Be specific: Your review should focus on specific features of the product and your experience with it. For video reviews, we recommend that you write a brief introduction.
  • Not too short, not too long: The ideal length is 75 to 500 words. Video reviews have a 10-minute limit, but we recommend 2 to 5 minutes to keep your audience engaged.
  • Be sincere: We welcome your honest opinion about the product--positive or negative. We do not remove reviews because they are critical. We believe all helpful information can inform our customers' buying decisions.

What's Not Allowed?

Amazon is pleased to provide this forum for you to share your opinions on products. While we appreciate your time and comments, we reserve the right to remove reviews that include any of the following:

Objectionable material:

  • Obscene or distasteful content
  • Profanity or spiteful remarks
  • Promotion of illegal or immoral conduct

Promotional content:

  • Advertisements, promotional material or repeated posts that make the same point excessively
  • Sentiments by or on behalf of a person or company with a financial interest in the product or a directly competing product (including reviews by publishers, manufacturers, or third-party merchants selling the product)
  • Reviews written for any form of compensation other than a free copy of the product. This includes reviews that are a part of a paid publicity package
  • Solicitations for helpful votes

Inappropriate content:

  • Other people's material
  • Phone numbers, postal mailing addresses, and URLs external to Amazon.ca
  • Videos with watermarks
  • Comments on other reviews visible on the page (because page visibility is subject to change without notice)
  • Foreign Language content (unless there is a clear connection to the product)

Off-topic information:

  • Feedback on the seller, your shipment experience or the packaging (you can do that at www.amazon.ca/feedback and www.amazon.ca/packaging)
  • Details about availability or alternative ordering and shipping information
  • Feedback about typos or inaccuracies in our catalog or product description (instead, use the feedback form at the bottom of the product page).

Customer reviews should be relevant to the product in question. If you have questions about the product or opinions that do not fit the review format.

If you have a question or you'd like to tell us about a specific problem with Customer Reviews, please use the "Contact Us" box on the right-hand side of this page.