I read the first book, start with NO, and thought it really valuable. This new one, NO, recycled all materials from the first, with few new ideas and few new examples. The gist is to have a check list, which is covered in the first book already, just re-arranged. This should have been a updated second edition of the first book. When all ideas are recycled, not only it's waste of $ and time for the reader, it also makes one question the author's intelligence, Is That All You Can Come Up With? It does more damage to his credits