Robert Morris

Hall of Fame Reviewer - 2011 2012 2013 2014
Top Reviewer Ranking: 6
Helpful votes received on reviews: 91% (1,808 of 1,979)
Location: Dallas, Texas
In My Own Words:
I had been an independent consultant based in Dallas who provided traditional management-support services (e.g. coaching, conducting seminars and workshops) but that market went down the rabbit hole in the fourth quarter of 2008. Since then, I have concentrated on free-lance business writing assignments (e,g, "book to blog" drafts, interviews of thought leaders, and ghost-writing everything except… Read more


Top Reviewer Ranking: 6 - Total Helpful Votes: 1808 of 1979
The Consummate Leader: A Holistic Guide to Inspiri&hellip by Phd Patricia Thompson
The last time I checked, Amazon US offers 113,746 books for sale in the general category of "leadership" and 45,153 books in the "business leadership" category. Why another? Albert Einstein provided the best answer years ago when chided by a Princeton colleague that he always asked the same questions on his final examinations. "Quite true. Each year, the answers are different."

What Patricia Thompson offers in her book is a cohesive, comprehensive, and resource-effective program by which to achieve two critically important strategic objectives, whatever the size and nature of the given organization may be: helping aspiring leaders to accelerate their personal growth and… Read more
Hooked: How to Build Habit-Forming Products by Nir Eyal
Since the bazaars in antiquity, marketing's objective has remained the same: create or increase demand for whatever is offered. What Nir Eyal offers in this book is a four-phase process by which to design habit-forming products that will attract and then sustain a tight relationship with customers.

1. A Trigger attracts consumer attention and creates initial interest such as the aroma of fresh-brewed coffee.

2. Consumer takes Action to learn more about what is offered, often by clicking on a website link or calling a toll-free number.

3. The Variable Reward offers several possibilities to attract as many different people as possible (e.g. a state… Read more
The Alliance: Managing Talent in the Networked Age by Reid Hoffman
What is the "fundamental disconnect" to which Reid Hoffman, Ben Casnocha, and Chris Yeh refer? They assert that the current employer-employee relationship is based on a dishonest conversation. How so? "Today, few companies offer guaranteed employment with a straight face; such assurances are perceived by employees as naive, disingenuous, or both...Many employees have responded by hedging their bets, jumping ship whenever as new opportunity presents itself, regardless of how much they profess their loyalty during the recruiting process or annual reviews. Both parties act in ways that blatantly contradict their official positions."

I agree with their observations, viewed as… Read more