I've been doing (and reviewing) graphic design for three decades now, and this is the one book that I recommend every designer have on his or her shelf. Why? Because it not only contains some of the wittiest design from the last couple of decades, but it takes a good stab at explaining what made it witty in the first place. Interestingly, you quickly learn that what makes design witty is pretty much the same thing that makes it innovative. If you're intent on mastering the art of graphic design, or if, like Paul Rand, you just want to know what you're doing, this is your book. Personally, if I were stuck on a desert island and could only have one book, this would be it. A delight from start… Read more
