|
|
4.0étoiles sur 5
For Customers, Sellers, Amazon Associates & Web Developers, Nov. 29 2003
In "Amazon Hacks" author Paul Bausch presents 100 "hacks" that will help customers and sellers get the most out of Amazon's vast database. The book is organized into 6 chapters. The first three are dedicated to hacks that customers will find useful: "Browsing and Searching", "Controlling Your Information", and "Participating in the Amazon Community". Chapters 4-6 present hacks that will be useful to Marketplace Sellers, Amazon Associates, and web developers: "Selling Through Amazon", "Associates Program", and "Amazon Web Services". The complexity of each hack is rated beginner, moderate, or expert. Most of the hacks in Chapters 1-3 are suitable for beginners, with some moderate and advanced hacks in there as well. Chapters 4-6 contain mostly moderate to expert hacks, with Chapter 6 leaning toward expert. I commonly spend several hours per day on Amazon (ahem, cough, cough!). The site is constantly changing, and there is always something new to discover. But I have acquired a decent familiarity with Amazon through all of my countless (and they shall remain that way) hours of clicking around the site. From this standpoint, I would say that the first 3 chapters of "Amazon Hacks" don't provide any understanding of the Search, Community features, or Account information that someone who has been around a while would not already have. In fact, the book's information on Amazon Community features isn't comprehensive. On the other hand, there are hacks for getting additional utility out of Amazon such as: configuring Internet Explorer to search Amazon from its address bar or any web page, adding an Amazon sidebar to Mozilla, prioritizing your wish list using a third-party service, sorting recommendations and items by average rating, finding a purchase circle by zip code, tracking the sales ranks of items over time, and how to perform a lot of tasks remotely. I am not a programmer or an Amazon Associate, so I am not in the best position to judge the helpfulness of Chapters 4-6. But it looks to me like Amazon Associates who want to integrate more information from Amazon's database into their site could benefit immensely from Chapter 5. You will find how to: allow customers to purchase items or add them to Amazon wish lists through your site, do that using pop-up windows, create Amazon banner ads that include product recommendations, show Amazon search results on your site, add an Amazon Box to your site, measure and publish your Associates sales statistics, and more hacks along these lines. Chapter 6, "Amazon's Web Services", basically provides hacks that web developers can use to acquire any information from Amazon's database in machine-readable format. Amazon released their Web Services API in 2002, so they are inviting developers to build applications using the Amazon platform. You will need a developer's token, which you get by opening an Associate's account, then screen-scrape to your heart's content!
|