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iPhone Millionaire: How to Create and Sell Cutting-Edge Video [Paperback]

Michael Rosenblum

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Book Description

Aug. 28 2012

POINT, SHOOT, PROFIT.

Winner of a 2013 Small Business Book Award - Technology Category

This step-by-step, nuts-and-bolts guide from television-media producer Michael Rosenblum shows you how to get rich quick using your iPhone or camcorder to:

  • CREATE VIDEO CONTENT LIKE A PRO
  • EDIT AND GET IT ONLINE
  • FIND YOUR CLIENTS AND START CASHING IN
  • BUILD A CAREER THAT’S TRENDING

"You must read this brilliant, practical, hilarious guide to success in the Digital Age--and beyond. An indispensable classic from a classy global guru." -- Kevin Klose, Dean, Albert Merrill School of Journalism and Past President, National Public Radio

"Buy this book. Listen to this guy. Make money. Ignore that advice at your peril." -- Jeff Jarvis, bestselling author of What Would Google Do? and Director, Tow-Knight Center for Entrepreneurial Journalism at CUNY

"If you buy only one book this year, buy mine. But if you're going to buy a second, buy this one." -- Joan Rivers

"Michael Rosenblum is the undisputed guru of short-form video. His simple approach and one-of-a-kind teaching style turn amateurs into extraordinary storytellers." -- Pat Lafferty, Chief Operating Officer, McCann Erickson Worldwide

"Today, if you want to sell your house, sell your car, or get a girlfriend you need a good video. . . . This book gives you what it takes to sell the house, sell the car, get the girl, make some money, and have lots of fun along the way." -- Pat Younge, former President and General Manager, The Travel Channel



Product Details

  • Paperback: 240 pages
  • Publisher: McGraw-Hill; 1 edition (Aug. 28 2012)
  • Language: English
  • ISBN-10: 0071800174
  • ISBN-13: 978-0071800174
  • Product Dimensions: 22.6 x 15 x 1.8 cm
  • Shipping Weight: 318 g
  • Amazon Bestsellers Rank: #238,811 in Books (See Top 100 in Books)

Product Description

About the Author

MICHAEL ROSENBLUM has built cutting-edge media networks and TV stations all over the world from Time Warner’s NY1 to Current TV.


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.6 out of 5 stars  23 reviews
7 of 8 people found the following review helpful
5.0 out of 5 stars Your Personal Coach, Trainer and Cheerleader Aug. 29 2012
By Vicki - Published on Amazon.com
Format:Paperback|Verified Purchase
I love to travel! On my trips I take tons of pictures and show them to anyone who will look at them. I talk to anyone who will listen about travel. I'm even a travel agent so I can work in the travel industry. I travel a lot but I don't get to travel as much as I would like. I watch the Travel Channel and a secret part of me wants that job - a job that will pay me to travel. When friends and family say, "Oh! You're going on another trip?" I can say, "Yes! It's my job!" I've been mulling over how to break into the travel video industry for a while now but it just seemed impossible. Recently, I found this book the iPhone Millionaire How To Create And Sell Cutting-Edge Video. Anytime millionaire is mentioned in the title of anything I immediately assume it's a get rich quick scheme and I don't bother, but it was the second half of the title that got my attention so I bought it. I'm very glad I did! This book does three things - and it does them well. First, it really breaks down the television/video industry into manageable bites so it doesn't feel so large and impenetrable. Second, it breaks down making a video into easy, simple terms so it really feels doable. Third, this book is your personal cheerleader. The author does a fantastic job of making you feel like you can do this and you can be successful!

Right from the beginning of the book on page 3 the author talks about all of the millions and millions of hours of video that is needed to "feed" television, phones, computers etc. He asks, "Who is going to make all that video?" Then he answers his question with, "It could be you. It should be you." The book is written with such enthusiasm and encouragement - I believe him. The author doesn't build you up and then let you figure out how to make videos on your own, he gives you step by step easy instructions. He doesn't tell you to invest in expensive equipment, he tells you to use what you probably already have in your closet, your purse or your pocket. Then when you are ready, he gives you the tools you need to sell your videos and make money. I'm telling you, buy this book. If you have a secret dream like I do to make money creating any kind of video - this book is going to be your best tool to achieving that dream!
4 of 4 people found the following review helpful
5.0 out of 5 stars A brilliant book! Jan. 2 2013
By eric wein - Published on Amazon.com
Format:Paperback|Verified Purchase
I didn't know anything about how to shoot videos or about the video business before I read this book. This book really opened up my eyes to the way cable TV, the internet, digital cameras, and smart phones have made getting into the media business so much easier than it was just a few short years ago. Even if you have no intention of getting into the video production business, the book is still worth reading because it's highly entertaining and offers brilliant insights into the way the internet is changing every facet of our lives; you will look at the world around you differently and you'll see business opportunities that have probably been right in front of you all along. A GREAT book.
6 of 7 people found the following review helpful
4.0 out of 5 stars Excellent for beginners while the experienced will benefit too. Aug. 20 2012
By shortcinema - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I read this in two sittings. I would have read it in one but I really needed to get to bed given that it was 4:00 in the morning.

Though the main title is ridiculous (blame the publisher not the author) I have to say this is one of the most encouraging and inspiring books on the topic I have read in a long while. Mr. Rosenblum obviously has the credentials to backup what he writes. And instead of holding on to the old world ways of doing things he opens his arms wide to the Web 2.0 generation and says "Come on in. There is enough to go around" AND explains how to do it.

At first I was annoyed by the biographical paragraphs. I just wanted to get to the nitty gritty. But as I read on I realized the backstories were there to continually remind the reader that anyone can make a career in video, TV or film because Micahel Rosenblum was that "anyone".

Readers with previous experience in film and video will want to argue with several things he advises. You may want to fling your book or kindle across the room when you read some of what he writes about lighting or camera work. But if the biographical info he provides in the book is to be believed (which can be confirmed on IMDB) he has been in the trenches and knows what will work and more importantly what can sell. Isn't making a living in this industry what we are all looking to do?

For the novice this book will help you create a body of work (sometimes paid) that can get you future paid gigs.
For the experienced this can be the information that may help a stalled career.
2 of 2 people found the following review helpful
5.0 out of 5 stars Step-by-step plan for success Sept. 25 2013
By Scott W. K. Amona - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Love this book. I actually took one of Michael Rosenblum's 4-day video journalism bootcamp classes in D.C. a few years ago. I've been creating videos for my YouTube channel and I have taught video production to my middle school and high students using some of what I learned from D.C. But since being a teacher does not provide enough of an income to live comfortably, I bought the Kindle version of the book to read on my iPhone to refresh my memory, follow the step-by-step plan that Rosenblum lays out, and supplement my teacher's income. Much of what is in the book I learned in D.C., but all of it is still practical hands-on learning that works. Since I am one of those need to do-it-to-learn people, this book is worth a hundred times the amount I paid for it. For the amount of work I put in as a teacher, I know I can make Rosenblum's hands-on instructions work for my family's and my future.

Story is king and Rosenblum gives practical advice of how to use the smart phone--the most powerful mass-communication invention tool yet--to tell structured stories with video that will engage whatever audience you target if you take the time and effort needed to succeed in anything worthwhile. And on top of that he gives you a blueprint for starting small and working your way up through multiple levels to get wherever you want to go in your own video production company.
The book is easy to read and written in a storytelling format. Rosenblum will tell you stories while teaching you how to be a part of the greatest communication revolution since Johannes Gutenberg.
2 of 2 people found the following review helpful
5.0 out of 5 stars Great Book ~ Video is now and the future! Feb. 23 2013
By Beach Bird - Published on Amazon.com
Format:Paperback|Verified Purchase
Written by an experienced person, who shares the steps to creative video, that can be applied to any subject.
A quick read with quality information, right to the point, with an inspirational style!
Get it, learn, use the knowledge and get on with recording!

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