iPhone Millionaire: How to Create and Sell Cutting-Edge Video Paperback – Aug 28 2012
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About the Author
MICHAEL ROSENBLUM has built cutting-edge media networks and TV stations all over the world from Time Warner’s NY1 to Current TV.
Inside This Book(Learn More)
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Most Helpful Customer Reviews on Amazon.com (beta)
Though the main title is ridiculous (blame the publisher not the author) I have to say this is one of the most encouraging and inspiring books on the topic I have read in a long while. Mr. Rosenblum obviously has the credentials to backup what he writes. And instead of holding on to the old world ways of doing things he opens his arms wide to the Web 2.0 generation and says "Come on in. There is enough to go around" AND explains how to do it.
At first I was annoyed by the biographical paragraphs. I just wanted to get to the nitty gritty. But as I read on I realized the backstories were there to continually remind the reader that anyone can make a career in video, TV or film because Micahel Rosenblum was that "anyone".
Readers with previous experience in film and video will want to argue with several things he advises. You may want to fling your book or kindle across the room when you read some of what he writes about lighting or camera work. But if the biographical info he provides in the book is to be believed (which can be confirmed on IMDB) he has been in the trenches and knows what will work and more importantly what can sell. Isn't making a living in this industry what we are all looking to do?
For the novice this book will help you create a body of work (sometimes paid) that can get you future paid gigs.
For the experienced this can be the information that may help a stalled career.
Right from the beginning of the book on page 3 the author talks about all of the millions and millions of hours of video that is needed to "feed" television, phones, computers etc. He asks, "Who is going to make all that video?" Then he answers his question with, "It could be you. It should be you." The book is written with such enthusiasm and encouragement - I believe him. The author doesn't build you up and then let you figure out how to make videos on your own, he gives you step by step easy instructions. He doesn't tell you to invest in expensive equipment, he tells you to use what you probably already have in your closet, your purse or your pocket. Then when you are ready, he gives you the tools you need to sell your videos and make money. I'm telling you, buy this book. If you have a secret dream like I do to make money creating any kind of video - this book is going to be your best tool to achieving that dream!
At the start of the class, I had considered using my LiveScribe pen to record all the lectures, but we were asked to not record the class. I considered still doing it anyway - not to broadcast or anything, but for my own reference later. However, I chose not to, and took copious notes, along with giving it my all in terms of doing as instructed and participating. (The gentleman next to me did pretty much the opposite, and to this day I wonder why he bothered going if he was just going to do his own thing and cause trouble.) This book contains a significant amount of the wisdom that I learned from the class, and which served as the basis for everything I learned which isn't included in the book. Without going into the specifics (and therefore giving spoilers) it gives you the basics of how to shoot using a camera such as the one in your iPhone or small camcorder (I use a Vixia HF S 11 personally) (and avoid all your natural, yet completely wrong, instincts about how to shoot), how to tell a compelling story, and importantly, how to then turn around and start selling your film to make money from it. Complete with real-world examples of people who already have done this, it's a compelling manual on how to start a career in the film business. Additionally, it tells you WHY you might want to start a career in the film business. The insatiable demand for video that exists now (demonstrated amply) is only going to increase, and you can be a part of it.
If there is only one negative to the book, it's that the mechanics of actually cutting together film is left out. However, this is not as glaring a problem as it might seem at first, for two reasons. The first is that plenty of resources are available on the web that can teach you lessons on how to do this. Secondly, the actual classes and resources associated with the New York Video school are an additional resource. To his credit, Mr. Rosenblum does not use the book as one big marketing platform for NYVS - it is only mentioned (from a sales perspective) once toward the end of the book, and comes with a code for a free trial.
Would I recommend this book? Absolutely. I'd recommend the class I took, too, and the NYVS. I consider it one of the best things I've done in recent years to have taken the class at the Travel Channel Academy - I am now versed in the "lingua franca" of the web - video - an indispensable skill for the future.
Story is king and Rosenblum gives practical advice of how to use the smart phone--the most powerful mass-communication invention tool yet--to tell structured stories with video that will engage whatever audience you target if you take the time and effort needed to succeed in anything worthwhile. And on top of that he gives you a blueprint for starting small and working your way up through multiple levels to get wherever you want to go in your own video production company.
The book is easy to read and written in a storytelling format. Rosenblum will tell you stories while teaching you how to be a part of the greatest communication revolution since Johannes Gutenberg.
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