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Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended. --This text refers to an out of print or unavailable edition of this title.
For markters, this book is among the most important books written in the last ten years. (Journal of Mariketing Research)
Influence should be required reading for all business majors. (Journal of Retailing)
This book will strike chords deep in the hearts and psyches of all of us. (Best Sellers Magazine)
The material in Cialdini’s Influence is a proverbial gold mine. (Journal of Social and Clinical Psychology)
5 stars based on the codnition of the book. 4/5 since I am not done reading it yet ;)Published 2 days ago by Shawn Dannemann
Excellent book 📖 I recommend to anyone who wants to be in salesPublished 13 days ago by Vicente Garzon
I did not know about these principles & when I was testing myself with my own decisions, I found that ALL these principles are a FACT!Published 1 month ago by Edmond Ishag
I must say book quality is not as I expected. Font size is smaller than the original which makes it harder to read.Published 3 months ago by Jalal Ali
This was by far one of the best marketing books I have ever read. It was simple, clear and straight forward. Read morePublished 4 months ago by Lavan