Most helpful positive review
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Must have for every professional library
on November 20, 2011
Let's face it, we are all in the business of convincing, presenting, positioning, negotiating...call it what you want, but at it's root we are all selling.
This book is the revised of the original (Ver 1 has been a staple in my library since mid 90's) I have used it on so many projects with success that it keeps being used.... and is in my top 5 of ongoing references.
If you've ever racked your brain for the perfect synonym word...you will love this book! Especially copywriters and marketers.