Most helpful positive review
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A GUD gift: a great read!
on December 30, 2008
Grown Up Digital was part of a Christmas present to my mother, inscribed with, "Since we're so far away, here's something to remind you that I'm okay." I wanted to show her how my generation typically lives and thinks - and contributes, values and revolutionizes. More importantly, I knew that GUD would help her to understand the vast cultural phenomena in which she's swept along. As a communications professional, she needs to be kept up-to-date and the book will stretch what she knows about the digital era and how she interacts with it/us/me.
This 'field guide' of the Net Generation is broken up into little bits and bytes of information that we can dip-in and take-out from anywhere in the book. Tapscott links data to anecdotes in a way that thoughtfully captures the perspectives of and on the NetGeners. His personal narrative style meshes well with the graphs and charts - an engaging way to display the complex and challenging facts.
This communication piece bridges the generation gap, provides discussion on digital, institutional and societal issues and proposes that the generations work together to make our future bright.
IMHO, GUD is definitely a great gift to give to those special baby boomers or GenXers in your life, and a valuable read for everyone at any age.
(N.B. The second part of my Christmas present to my mother was a FaceBook and Gmail tutorial on her new MacBook!)