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Innovate - and never mind the bozos
on November 28, 2010
Carmine Gallo's latest publication does a great job of inspiring those who are working on innovating. He surmises Job's innovation methods into seven concise principles, being: Do what you love, Put a dent in the Universe, Kick start your brain, Sell dreams not products, Say NO to 1,000 things, Create insanely great experiences, and Master the message. Throughout the book, he then clarifies each principle using many Apple stories, and direct quotes.
Though not included in his main 7 principles, I appreciated the bonus (8th) principle most. He adds into the conclusion the last principle: Don't let the bozo's get you down. In other words, if you are going to innovate, it also means that you will think differently. The world will not like this, the world will not understand this, and everyone will dislike your idea/s. This is the challenge the Steve Jobs took and takes on continually. He faces this, drives his innovation anyway, AND changes the world for the better.
Gallo includes iLessons at the end of each chapter, to briefly summarize and challenge the reader to do something about what they learned. These are a great idea for quick reminders on each chapter, and materializing the information into possible next-step plans - in your own life, business or career.
Innovation Secrets of Steve Jobs is an excellent book. It is an enjoyable read about the principles driving the most impactfully creative person of our times. Best of all these are principles we can all learn and apply.