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5.0 out of 5 stars Uprising The New Science of Advertising, April 2 2012
This review is from: Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements (Hardcover)
Scott Goodson has toppled dinosaur ad agencies with his nimble yet powerful Stawberry Frog. Now! Move over Claude Hopkins and David Ogilvy movement marketing is the new blueprint on Madison avenue and around the world for building brands and sparking cultural movements. Uprising is a must read for anyone who wants to start a lemonade stand all the way to running a presidential campaign.
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Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements
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