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4.0 out of 5 stars Good Read, Nov. 15 2011
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Was a recommended book for my MBA course. A really good book with good cases and papers. Most of the articles are by the authors who are leading consultants in this field. Overall a good book.
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Strategic Management of Technology and Innovation
Strategic Management of Technology and Innovation by Robert A. Burgelman Modesto A. Maidique Steven C. Wheelwright (Hardcover - 2000)
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