Customer Reviews

Marketing Management: Millennium Edition

5 star:		(18)
4 star:		(3)
3 star:		(1)
2 star:		(0)
1 star:		(1)

 

 

Kotler is recognized as one of the masters of marketing. This book continues his excellence in the field. His focus on marketing from a strategic management perspective would be sufficient to make this book worth the price. However, he also includes significant sections on internet marketing, which add a tremendous amount of value for the modern manager or business student. This is the core text for marketing in the Athabasca University distance MBA program. Highly recommended.

I finished business studies and i read this book to expand my knowleges on marketing. It covers all the subjects in marketing in assosasion with managment. I found it very usefull for someone who want to be aware about marketing and to gain the ability to communicate and understand the marketing department role and goals in business

If you're a student, or even an interested in the marketing area, I think you should buy this book before any other.
Kotler does a very good job explaining about the most common marketing topics.
Although the book doesn't go too deep at any topic(since it covers a lot of stuff), it explains enough to give you a good basic knowledge of the subject.
If you want to read a marketing book, entirely, with attention, this is the best option that you have. You might end up with more knowledge about marketing that many graduated people.
Intead, if you want a refernce book, this is a good option too. It's organized enough to help you find the subject you need and help you learn a decent amount of stuff about it.

On a final notice, if you want to learn marketing overall, but think that will be too tough to read a +700 pages book, you might look for "Kotler on Marketing", which contains less stuff, but still covres most of the subjects of thsi one in an arguably more practical way. A very good book too.

I got my book within 2 days and book was in excellent condition.

This is the worst text book I have ever had to use. Nary a single useful practical exercise in this book. Just a compilation of the author's professional exploits. This is not crying over spilt milk. I earned an A in the class in spite of the text.

Strange that it shipped from Taiwan, but FAST delivery. Packaging was poor. Book looks great.

Strange that it shipped from Taiwan, but FAST delivery. Packaging was poor. Book looks great.

Prof Kotler's book was the text book on marketing when I did my
MBA in the 70s. Even today, it is the textbook of choice on marketing for MBA and similar programs. The most admirable aspect of the book is the way it has evolved over the years. It is tempting to use the cliche "change is the only constant." However, in the case of Prof.Kotler, continuous change and contemporary insights are the hallmark of successive editions. The only difficulty that I face, as a teacher now, is to do justice to this phenomenal work in the 40 hours that is allocated by the university for the subject. As a reference work on marketing management, the book stands distinctly apart.

I buy a new Kotlet Marketing Managment book each time they are issued. This edition is no exception and I'm glad that I bought it. In addition to the totally updated and revised case histories that I always find fascinating, Mr. Kotler has integrated a great deal of information on the new economy and electronic technologies throughout the book. From CRM to e-commerce, he has again provided a roadmap for the professional marketer. I found the section on marketing planning and how to integrate the internet into your branding and marketing plans to be extremely effective. New charts throughout each section as well as new sidebar features called "Marketing Insight" and "Marketing for the Millenium" make the book even more valuable.

This book gives professionals and students an excellent introduction and overview on marketing management, on analysis of opportunities, development of marketing strategies and on planning, implementation and control of marketing programs. There is a focus on the traditional marketing process and there are good examples on many topics in the book.

Don't hesitate, get it!