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2 Reviews
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5.0 out of 5 stars
Compact, authoritative guide to marketing management,
By Marian Burk Wood (www.woodwriters.com) - See all my reviews
This review is from: Framework for Marketing Management, A (Paperback)
From the guru of marketing, this concise work covers all the essentials of how to manage marketing planning, strategy and tactics. Informative diagrams and tables clarify key points and guide the reader through important principles. A valuable tool for marketing students--and a worthwhile overview for any marketing exec.
5.0 out of 5 stars
A very good marketing book...,
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This review is from: Framework for Marketing Management, A (Paperback)
This is a very good book for those that don't have a marketing background. It is relatively short and concise, which made it a quick read. I has most of what is in the larger book (the reference style book), but really does a good job of condensing the material. This is one that I will keep, as it acts like an 800 page reference book, just smaller.
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Framework for Marketing Management, A by Philip Kotler (Paperback - Nov 1 2002)
CDN$ 110.20
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