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29
4.4 out of 5 stars
Startup: A Silicon Valley Adventure
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Showing 11-18 of 18 reviews(5 star)show all reviews
on February 22, 1998
I'm really surprised by some of the unenthusiastic reviews others provide here. I thought the book was great. When I read on the back cover that he was now CEO at ONSALE I bought the stock at $6 and it's now $26. I figured that Kaplan learned something from the GO experience and I'm along for the ride on ONSALE. He should, however, not let his investment bankers be the fair weather soldiers and sunshine patriots they have proven to be, IMHO. -- Phil Leigh
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on August 22, 1998
In our B-school's case study, Harvard's cases are used quite often. But they do have shortcomings, especially the comprehensiveness of a tale. I use two books for this type of case study. Jerry's book is related to a new venture in a novel computer development. Wolff's book is related to a new venture in content development. If you like to learn more about the computer industry, you may pick up Jeffrey Moore's Inside the Turnado. Enjoy this book.
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on July 11, 1997
Jerry Kaplan really has pulled one big one off.
It is extremelly well written and easy to understand even for non-native English speakers. The excitement of starting up a Silicon Valley-Startup can be felt throughout the book, its a good entertainment book but also a good critical inside view into the Valley. All the sharks in the Valley appear in this book, literally EVERYBODY shows up.

You ask me, its a must READ and Evangelize it.
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on June 27, 1997
I was suprised by how well written this book is. It was fascinating to read about the struggles of a startup and its battles with the giants in the industry. A definite must read for anyone interested in starting their own company and wanting to see what they are in for
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on March 25, 1998
Jerry Kaplan wrote a great book describing what a tech start-up looks like. The only reason I give a 9 is because of it's irrelevant adjectives and descriptions of places and people. It should be a require reading for anyone who wants to open a start-up.
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on September 3, 1998
I was going through a discount store, and the unattractive cover caught my eye. I don't know why, but I'm glad it did. I've now read it 5 times.. it's a great book that really brings you into the action. I actually cried at the end, and I'm a guy!
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on March 29, 1998
Ah-ha's, pithy, worthwhile, business valuable, reusable thoughts/passages, etc. every 10 to 15 pages -- accelerating through the book. I've already shared some of my learning with the rest of my company and with close friends. Tough to put down.
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on November 30, 1997
Startup was one of the best books that I have ever read. Jerry Kaplan tells his story in a detailed and entertaining way.
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