Top positive review
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Most enjoyable read of 2001, best satire I've ever read
on April 18, 2002
Originally published in Canada under the title "Generica," a term coined (as far as I know) by Douglas Coupland, denoting the nation-state of flourescent signage, chain restaurants, malls and factory outlet stores that surrounds most US cities.
Having been introduced to Will by my sister, who pestered me for years to read "Why I Hate Canadians," I became a rapid fan of Will's non-fiction and bought this as soon as I saw it on the shelf. I thoroughly enjoyed this book, which although it might leave a little to be desired as a novel, succeeds wildly as a satire.