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8 of 9 people found the following review helpful
5.0 out of 5 stars Practical and Fascinating
I loved this book! I have a business background but I now work extensively in the area of health promotion. I found the information in the book really practical and helpful. There were all kinds of excellent ideas about things organizations and people can do to (subtly) influence their employees/family/friends to make better decisions, whether we want them to choose...
Published on Nov. 27 2009 by Morris

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2 of 4 people found the following review helpful
3.0 out of 5 stars Interesting Read
Very interesting - validates my belief that most people make decisions based on emotion and then back them up based on facts. We are just not as "Vulcan" as we think we are!
Published on Feb. 11 2010 by Aviva Shiff


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8 of 9 people found the following review helpful
5.0 out of 5 stars Practical and Fascinating, Nov. 27 2009
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Morris (North Vancouver, BC Canada) - See all my reviews
This review is from: Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
I loved this book! I have a business background but I now work extensively in the area of health promotion. I found the information in the book really practical and helpful. There were all kinds of excellent ideas about things organizations and people can do to (subtly) influence their employees/family/friends to make better decisions, whether we want them to choose healthy food choices in the company cafeteria or make sound and sensible decisions with their retirement savings. For example, you can encourage a parent to have an operation by saying: "there is a 90% chance you will have a full recovery". If you don't want them to have it, just tell them: "there is a 10% chance you'll die".

I have receommended this book to several others; I also dug up an earlier book from Cass Sunstein (the co-author) called "Why Society Needs Dissent" which I stongly recommend also.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Efficient, June 3 2013
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This review is from: Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
The principles described in this book are useful in the modern context to achieve efficient and efficacious results in public management.
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2 of 4 people found the following review helpful
3.0 out of 5 stars Interesting Read, Feb. 11 2010
This review is from: Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
Very interesting - validates my belief that most people make decisions based on emotion and then back them up based on facts. We are just not as "Vulcan" as we think we are!
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8 of 31 people found the following review helpful
1.0 out of 5 stars Boring, Sept. 23 2009
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Ed (Vancouver, Canada) - See all my reviews
This review is from: Nudge: Improving Decisions About Health, Wealth, and Happiness (Paperback)
I didn't get pass the first few chapters of this book. The writing is monotone and I found the information contained within to be of little use.
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Nudge: Improving Decisions About Health, Wealth, and Happiness
Nudge: Improving Decisions About Health, Wealth, and Happiness by Cass R. Sunstein (Paperback - Feb. 24 2009)
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