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4 of 4 people found the following review helpful
5.0 out of 5 stars First-class thinking for the 21st century, July 29 2009
sean s. (montreal) - See all my reviews
This review is from: The Political Mind: A Cognitive Scientist's Guide to Your Brain and Its Politics (Paperback)

The Political Mind is a groundbreaking synthesis of the latest research on the link between politics and cutting-edge developments in neuroscience.

The New York Post described The Political Mind as THE book Barack Obama must read, and after having read it, it is hard to disagree.

Dr. George Lakoff is a brilliant linguist and cognitive scientist at the University of California at Berkeley.

In The Political Mind, Lakoff spells out, in a remarkably accessible way, what recent cognitive science tells us about human reason: that it is physical, up to 98% unconscious, metaphorical, and inextricably linked with emotion.

Goodbye to myths about human nature and reason derived from Plato, Descartes, Adam Smith and Thomas Hobbes, among others.

In shining a light on the decisive power of the unconscious mind, the primacy of emotion, and the centrality of deep metaphors, Lakoff reinforces and deepens insights found in Malcolm Gladwell's Blink, Clotaire Rapaille's The Culture Code, Daniel Levitin's This is Your Brain on Music, Johah Lehrer's How We Decide, and Gerald Zaltman's How Customers Think and Marketing Metaphoria.

What is more, Dr. Lakoff explores vital links between emotions, personality and social values, explaining that "right versus left" is an obsolete way of conceptualizing politics, when in fact more important dimensions are unquestioning obedience to authority versus questioning authority, and what the World Values Survey calls "materialism" vs. "post-materialism".

Highly recommended!
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The Political Mind: A Cognitive Scientist's Guide to Your Brain and Its Politics
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