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4.3 out of 5 stars
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Showing 1-3 of 3 reviews(2 star)show all reviews
4 of 5 people found the following review helpful
on May 17, 2013
This book claims to get to the root of building a business and offers up some a few dozen "quotes" that should help you get on your way. Their examples are poorly expanded and this book offers nothing of substance. It's like to college kids who built a business and think they can become self-help gurus with their standard "we're awesome and you are too" mantra. This book doesn't go into any detail on any single concept. This book is to business what diet fads are to the fitness industry. Poorly developed, lack of detail, too much to be useful and very generic. If you really want something useful, begin with Blue Ocean Strategies or Start With Why. I wish i could return this doorstop.
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2 of 4 people found the following review helpful
on January 16, 2013
...could have managed the key messages in one chapter. Lots of repetition and somewhat simple. But a few good non-intuitive insights
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3 of 8 people found the following review helpful
on October 28, 2010
Half of the 200 pages in this book are pictures or blank. Very little content. What a disappointment. It is just random rantings of these authors.
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