Most helpful positive review
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Common sense, repackaged
on March 12, 2010
It would be easy to be dismissive of this book:
Its 270 pages are mostly white space and tangential illustrations;you get about 100 pages here. It doesn't go into any depth, simply skimming the surface of very many different notions. Nothing here is new, it is 80% common sense and you can read most of it for free on the Signal vs Noise blog.
And yet I highly recommend buying and reading it. It will only take you a few hours and will enrich your business life. Why? Because you are stupid.
Its okay though, I'm stupid too; we are all stupid. We constantly forget what we know; we backslide; we lose courage. We listen to overpaid overfed corporate execs and their ghost-writers and don't listen to what our sensible grandmothers tell us, and heck those grandmothers would never have let the economy go crunch.
So we need books that remind us what we already know to be true, and reiterate it a distinctive and friendly way so that remember it for a little while longer than normal.
This book does this so well that it sets the benchmark for slapping yourself in the face. Along the way it reminds you that you wasted several hundred dollars on wordy business books that told you what to do and how to do it, by authors who did a 180 a couple of years later.
Put simply this book reminds you to be free. Think freely, march to your own drummer, don't do stuff because it worked for someone else, and ignore any doomsayer who says 'that will never work'. Perceived wisdom is dangerous; real wisdom involves having an open mind with plenty of room for new thinking.
It is motivational more than informative, but that is what you need. Your business will be unique, every business is, so why copy someone else?
For the cost of lunch for two at Timmy's, this book will shake off all the nonsense you read in the newspapers and in business books, and set you free to build something really wonderful.
This book won't tell you anything new. This book is the best purchase you will make this year. Go figure.