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Blink: The Power of Thinking Without Thinking
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1 of 3 people found the following review helpful
on November 25, 2008
I highly recommend this book. While the topic is quite scientific, the author
has been able to engage the reader easily with compelling, memorable stories. A great eye-opener!
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2 of 4 people found the following review helpful
on March 12, 2008
With roughly 260 pages and seven chapters (including the conclusion), "Blink" is a well-written and insightful book on the subject of accurate "snap judgment" or two-second of "looking." This book gives us, the reader, a great deal of information about our "moment" to see things accurately, either in quick reaction, warnings, reading strangers, as it is very much like "gut" feelings or first impressions.

I personally found this book to be quite fascinating and insightful to which I enjoyed both Gladwell's flowing writing style and his clear organization. It took me a good few hours to read it as I could not put the book down. To understand our "snap" judgment is to reach an understanding of how basic a human being really is. Today's world, with all the media and overwhelming information, we tend to lose this kind of sense in ourselves.

I would very much recommend this book.
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1 of 4 people found the following review helpful
on March 3, 2008
Another great book by Gladwell. The best part is that he explains why gut feelings may not be correct. Many people go to the bank with gut feelings and lose. Gladwell explains why. On the other hand some people do well with gut feelings. (All is basically the quality of the information that you store in your subconscious.) An 'aha!' type of book.
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3 of 5 people found the following review helpful
on December 10, 2007
Wow! Finally I get to read a book that shows the other side of this coin. M. Gladwell makes a superb work at giving a different idea of how we make judgements and therefore, how we can manage under certain circumstances those belly messages (according to his book, perhaps, only perhaps, we should give more credit to them than we do...). Each reader can make his / her own interpretation of the cases presented and then, understand and apply to every particular experience. Every case presented in this book is (to say the least) fascinating... one of those books you can't stop reading once you opened it!
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1 of 4 people found the following review helpful
on November 7, 2007
No wonder this is a best seller. The author explains in an easy to follow way, the power of snap decisions and how they work. It shows how powerful and accurate instantaneous decisions can be, that we often are at odds to explain how we arrived at. Gladwell explains how these decisions are arrived at by the meticulous gathering of information by our unconscious.

However they are not always accurate and this is largely due to bias, such as stereotyping and prejudices. No doubt hormones play a role in that bias too, such as when people 'fall' in love and go on to marry that person. Gladwell here sites a number of studies by psychologist John Gottman, who discovered after studying thousands of interviews with married couples that he was able to tell with 95% accuracy whether a couple would remain together after 15 years from just observing an interview with a couple for 15 minutes.

An interesting book that makes one think about the powerful working of the unconscious and how to use it in beneficial ways.
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3 of 5 people found the following review helpful
on November 4, 2007
I was riveted from start to finish. Gladwell reveals how we can become superior decision makers, in our homes, our workplaces, and in our daily lives. It's remarkable to realize that this book represents the life work of many brilliant researchers, most of whom we would never know except for this book. Gladwell has taken decades and volumes of highly technical research and made these concepts accessible to the average reader and anyone can see almost instantly how it applies to everyday situations we all encounter. I also highly recommend Understanding: Train of Thought.
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2 of 6 people found the following review helpful
on November 4, 2007
This well-written book shows several studies that have been conducted on how we can, in a 'blink', make an accurate assessment of any situation. The catch, however, is that one must be knowledgeable about the situation at hand.

It also shows how we can be programmed into biases by those who know how to do such things.

This book is very insightful on just how our brains are wired to work. A very interesting subject.
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1 of 3 people found the following review helpful
on November 3, 2007
This book is a compelling read. It is initially somewhat like a novel, full of anecdotes, and this can lend an air of superficiality. However, in an efficient and very entertaining way, Malcolm Gladwell gets to the heart of how we make those split second 'gut reactions', and tackles an important subject in very accessible way. The anecdotal examples are a very useful tool, creating memorable scenarios in which to play out the concepts which are discussed.

He explores why sometimes these 'blinks' are right and sometimes they are wrong, and more significantly, how we can train ourselves to make more reliable instinctive reactions in future, by deliberate painstaking preparation and careful training of our brains with the necessary expertise, and also being aware of the standard errors, so that 'in the moment' it can make use of this absorbed knowledge to make accurate snap decisions.

Fascinating! And very accessible to the lay reader, with no advanced psychological background needed. Although it does touch on various existing concepts regarding false-positive defense mechanisms, overriding of red-flags, projection, dissociation etc, it is all explained in straightforward language, and in a quite individual style.
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0 of 4 people found the following review helpful
on September 28, 2007
I do not believe this book offers, nor was intended to offer, a compelling reason to stop critical analysis, however it does raise the point that "thin slicing" and instant reactions can be remarkably accurate given.

If nothing else, "Blink" makes the reader draw parallels to personal events, split-second decisions, reactions, and the outcomes that followed.
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4 of 9 people found the following review helpful
I read Michael R. LeGault's book 'Think' before I read this book, so was confused by the title, though now see the relationship. I could hardly flaw Michael's analysis of the thought process, as opposed to 'Blink' by Malcolm Gladwell. As a critical thinker, I think the art is under-appreciated...and the fact that this book was a best seller only highlights the fact that people have no skill in the art. So to society I say, buy this book...you deserve Malcolm. For anyone of higher intellect, I still think its worth reading if you possess the skills of critical analysis...as much as I dont like bad thinkers being rewarded, you can learn from his anecdotes.
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