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1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent, Feb. 22 2010
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Mathieu Belanger "Etre Vivant" (Montreal, Canada) - See all my reviews
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This review is from: The Brand Gap: Revised Edition (2nd Edition) (Paperback)
It's a very stimulating book for creative people working in design and communications. And also for clients needing brand consultancy. I'm a graphic designer, and a couple years ago, I was afraid by this word, "branding", ouuuuuuaaaa[...] This is a great book to reconciliate yourself with branding or to have a better understanding of what it really is. Well written, well illustrated, short and sweet, it scores a perfect 5/5 for me.
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5.0 out of 5 stars love it, July 6 2013
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This review is from: The Brand Gap: Revised Edition (2nd Edition) (Paperback)
Very insightful. Very pleasant to read. Graphically smart. Straight to the point. I have enjoyed every single page. I recommend it.
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0 of 1 people found the following review helpful
4.0 out of 5 stars Great Bird's-eye view, Oct. 10 2006
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D. Sims (Vancouver, BC Canada) - See all my reviews
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This review is from: The Brand Gap: Revised Edition (2nd Edition) (Paperback)
Ah, the brand. I found the concept at first rather abstract but the bird's-eye approach of "The Brand Gap" took care of that. The book was a great first step for me. Well done.
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The Brand Gap: Revised Edition (2nd Edition)
The Brand Gap: Revised Edition (2nd Edition) by Marty Neumeier (Paperback - Aug. 4 2005)
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