1 of 1 people found the following review helpful
on February 22, 2010
It's a very stimulating book for creative people working in design and communications. And also for clients needing brand consultancy. I'm a graphic designer, and a couple years ago, I was afraid by this word, "branding", ouuuuuuaaaa[...] This is a great book to reconciliate yourself with branding or to have a better understanding of what it really is. Well written, well illustrated, short and sweet, it scores a perfect 5/5 for me.
0 of 1 people found the following review helpful
on October 10, 2006
Ah, the brand. I found the concept at first rather abstract but the bird's-eye approach of "The Brand Gap" took care of that. The book was a great first step for me. Well done.