Most helpful positive review
1 of 1 people found the following review helpful
on February 22, 2010
It's a very stimulating book for creative people working in design and communications. And also for clients needing brand consultancy. I'm a graphic designer, and a couple years ago, I was afraid by this word, "branding", ouuuuuuaaaa[...] This is a great book to reconciliate yourself with branding or to have a better understanding of what it really is. Well written, well illustrated, short and sweet, it scores a perfect 5/5 for me.