Top positive review
There's life beyond Google
on January 22, 2004
After having read the book "Search Engine Optimization" back in 2002, I hadn't run into anything as useful and concise to help with the SEO (Search Engine Optimization, in case you're wondering) functions. The beauty of the book by this long time consolidated Web Marketer is that it is general while still being extremely useful. True, it doesn't focus on Google, but I think that is precisely its biggest strength, because there's life beyond Google.
As much as we'd like to think that Google is the ultimate Search Engine for which you need to optimize, the truth is that there are several others, any of which, if you do your homework, following the advice from this book, you will get the traffic you deserve... specially, considering the shakedown that the Search Engine industry will be submitted to during 2004 and 2005, as Yahoo! dumps Google and Microsoft strikes back with a propietary search solution.
All in all, I appreciated the information by Ms. Thurow and the structure it was given. It is one of the two best books out there on the topic.