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Search Engine Visibility (2nd Edition)
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Showing 1-4 of 4 reviews(1 star)show all reviews
on June 12, 2003
I agree with the guy who said that the book is mostly her opinion on what makes good designs.
There is very little actual SEO information and what can be found is very basic in nature. You can find much more information from free websites.
There is also an excessive amount of fluff. For instance she spends an entire page explaining what a URL is. Maybe she thought her target audience was the Internet ignorant.
She also contradicts herself sometimes. For instance she uses the example of a site called "TranquiliTeas" and says that it would be unethical to separate the run-on just to increase keyword density because that is not the true site name. One inch down on the page she then advocates leaving off ".Inc" for this exactly purpose. (actually she claims that its because people don't search for "Inc." but of course people don't search for "TranquiliTeas" either). In any case you're doing the same thing, changing the actual company name to increase relevance. Depending on which part of the page you're reading its either spam or good practice.
Of course if you want my opinion the correct advice would be to plan for promotion before you form your business, and so when naming your business include a space between your keywords. So in other words, don't name your site "CarParts" name it "Car Parts." Problem solved.
My recommendation? Don't buy it, but if you must have it find it at a library (if possible). It'll only take a day or so to get the few bits of useful info out of the book.
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on May 4, 2003
70% of the chapters in Shari Thurow's book address her own personal view of what Web design should be. The example she sights of what Web design should be, look like the ones I saw when the Web first started out. In her view, the Web is nothing more than a fancy version of a database system, completely missing point what makes the Web "the Web". I felt I was reading a Jacob Nielson book (another self proclaimed dubious Web guru). I was looking for a behind the scenes look of what makes search engines tick, in order to position my Web site better. Well all I got was a disappointing basic intro to search engines. The material was utterly rudimentary, and did not provide any new insights for me that might seem useful in positioning my site. It more her personal opinions than fact with a lecture about what we should do to ease the search engine administrator's work, rather than how we can edge out the competition. Overall, I was very disappointed, as the titled seemed so promising. I am still hoping for someone to write a book on this subject, as it is a one of great importance in today's WWW....
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on January 5, 2004
I run a web site that gets quite a bit of traffic (#270,000 in the world according to Alexa), and I know a little something about how google works. The problem with this book is that it doesn't talk about google. At all. A search engine visibility book that doesn't specifically get in depth on google. Look people, NO OTHER SEARCH ENGINE BESIDES GOOGLE MATTERS. OK? Thinking otherwise is "so 1997", :-) If you have a web site you know what I'm talking about. Look at your server logs. Plain as day. Google won. 87% of my search engine traffic comes from google. 11% more from Yahoo, using google's results. The numbers are real.
Anyway, why would you want a book with outdated information? For thirty bucks no less. Get something good like google hacks, and a copy of learning perl. Then you might really get somewhere. Google hacks has an AWESOME section on getting good search engine rankings. Best I've ever read in fact.
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The answer is NO. I bought this book because of good reviews and wasted my money. The teaching in this book is either lacking or the author assumes that you already know everything. So why write a book? What is missing is clarity! I waddle around in Oolong Tea coming out of my ears, but where are the precise steps I have to take to make my website visible? You know, like A, B, C, and D. This book is extremely hard to find a beacon to guide you through. I am a college graduate and I know a good teacher when I spot one. This book .... well, you will forever try to find a clue to become visible.
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