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4.0 out of 5 stars You'll find what you are looking for in the Extra 2%
If you like baseball lore and anecdotes, this isn't a book for you. But, if you're interested in the struggle a MLB team goes through to survive, to compete with the biggest markets, you'll find what you are looking for in the Extra 2%.

The new Rays ownership use a variant of "Moneyball" kind of baseball to turn things around. You have to be creative,...
Published 2 months ago by Marc Ranger

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3.0 out of 5 stars you could be disappointed. Lewis is an outstanding story teller
For those of you who have read Moneyball, and expect the same kind of book, you could be disappointed. Lewis is an outstanding story teller, wich is not the case with mister Keri. The story is interesting, and the author is good, but all in all, it's an average book.
Published 1 month ago by Cognacazur


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4.0 out of 5 stars You'll find what you are looking for in the Extra 2%, Aug. 14 2014
By 
Marc Ranger "Baseball fan" (québec, canada) - See all my reviews
(REAL NAME)   
This review is from: The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First (Hardcover)
If you like baseball lore and anecdotes, this isn't a book for you. But, if you're interested in the struggle a MLB team goes through to survive, to compete with the biggest markets, you'll find what you are looking for in the Extra 2%.

The new Rays ownership use a variant of "Moneyball" kind of baseball to turn things around. You have to be creative, and lucky, to be able to survive and triumph in the AL East. However, you'll find in conclusion that the Rays won't be able to survive in the long term if they are condemn to play in the dump they call Tropicana Field.

I did not give "The extra 2%" five star because, unlike Jonah Keri other book "Up up and away", this effort will not stir emotions among the readership. It's by no means a dry read, but it won't shatter your heart either.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Interesting ideas, April 24 2013
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This review is from: The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First (Hardcover)
Although I don't agree with Tampa's form of money managing. As it seems to have backfired on my Blue Jays. Every player we signed early before he neared free agency blew up on them. From Escobar to Romero to Adam Lind. Once they got the big pay cheque they seemed to lose a little drive.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Even Better than Moneball, April 17 2012
By 
Rule 62 Ken (Abbotsford, BC) - See all my reviews
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This review is from: The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First (Hardcover)
In The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First, Canadian author and wunderkid Jonah Kerri tells the story of baseball's Tampa Bay Rays and how new ownership too the team through a transition from a small market baseball team in a bad stadium with atrocious management on and off the field and turned them into contenders in baseball's most impossibly competitive division. Kerri begins by tracing the history of baseball in the Tampa Bay area as the team wanders in the wilderness trying to attract major league baseball into the region. At first Tampa is courted by fickle suitors who sweet talk the Tampa Bay baseball group with false promises of moving existing franchises into the region, only to be thwarted by local politicians (like the former Illinois Governor "Big Jim" Thompson) or team owners who are really posturing to get a better deal at home. When a deal to relocate the San Francisco Giants to Tampa Bay is nixed by major league owners at the 11th hour in 1992, it looks hopeless. Finally three years later, the region is awarded an expansion team under unconscionable conditions: an inflated expansion fee, penalization in the first few years of the baseball draft and slim pickings in the expansion pool.

The team gets off to a rocky start. The managing partner of the owners' group, Vince Naimoli, is a penny-pincher who lacks any sense of the big picture and who manages to alienate the community while killing morale within the organization. Keri tells the many horror stories of how Naimoli offends local advertisers by threatening to sue small merchants who try to promote the team, how he invites a high school band to play the national anthem at a game and then insists that the band members first buy tickets to the game, and how his "no outside food" policy is so strictly enforced that a wheelchair bound woman is berated for trying to bring food into a game to stave off a potential diabetic coma. The petty Naimoli even goes so far as to surreptitiously surveil his ushers and dress down those who don't enforce the policy.

Keri portrays General manager Chuck Lamar as a prime example of the Peter Principle, as Lamar signs aging veterans while trading away future prospects, hoping to nab a few more wins. A Rays scout who begs the team to sign a late round draft choice named Albert Pujols is ignored as the on field comedy of errors continues.

Keri describes how the turning point comes with a change of ownership. New owner Stuart Sternberg replaces the climate of community alienation with one of a more fan-friendly park. He immediately fires Chuck LaMar along with most of the front office and replaces them with corporate whiz kids. Matthew Silverman is named the team president, and Andrew Friedman is given the role of Executive Vice President of Baseball Operations. Sternberg decides not to have a General Manager, calling the position "outdated." The new management in turn hires Joe Madden, probably the smartest manager in baseball. Keri describes how Madden is not afraid to go against conventional wisdom, for example walking a power hitter with the bases loaded, sacrificing a run in order to get an easier out. The book describes how the Rays adopt a more forward thinking approach to player selection, finding many diamonds in the rough. Declining players are traded while they still have value, and new players are acquired using the Wall Street strategy of "arbitrage" (risk-free profit at little or no cost). Keri details how the Rays parlay the new strategy into a berth in the 2008 World Series, despite having to battle in a division containing the embarrassingly cash-rich New York Yankees and Boston Red Sox.

The love of the Rays that the reader acquires through this tale is tarnished somewhat towards the end as we find Sternberg using the same tactics used by the owners who gave false hope to those trying to acquire a franchise in Tampa Bay, as he pleads poverty in an attempt to squeeze local taxpayers to get a new stadium, threatening to move the team if he doesn't get his way.

This book is brilliantly written, with a lot of information at levels not available to even the most diligent fan. Whether you're a baseball fan, someone interested in how the sausage is made in business or just someone looking for an interesting story, this book finds the strike zone at every level.
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1 of 1 people found the following review helpful
5.0 out of 5 stars what Moneyball should have been, Oct. 13 2011
By 
Brian Maitland (Vancouver, BC, Canada) - See all my reviews
(TOP 500 REVIEWER)    (REAL NAME)   
This review is from: The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First (Hardcover)
Everyone in baseball knows the term "Moneyball" from the book of the same name. The problem with that book is although it brought to light the trend in baseball to look at statistics in a new way (actually a way that had been around for decades thanks to Bill James but a way in which pro baseball virtually ignored) in evaluating talent, it missed the larger picture (namely the main reason the Oakland A's made the playoffs three seasons in a row was two MVP players and a great starting pitching staff).

Jonah Keri does not fall into that trap of creating a theory and then only including facts that support that theory. He gives us a well-rounded look at how the Tampa Bay Rays became, well, a good team in a division with the big bucks Boston Red Sox and even bigger bucks New York Yankees. It's a totally engrossing book that doesn't just look at statistics. In fact it's more a book on the history of both the Devil Rays era and the Rays era in Tampa.

I won't spoil it for anyone but the stuff on their first owner is jawdroppingly stupid the way he ran that franchise. Keri also gets into how that led to fan apathy more than the losing and the problems with playing in a badly situated ugly domed ballpark (the Rays play in St. Petersburg). He also tackles how the Rays deal with having players leave once they get unaffordable for their budget. Basically, this book is everything Moneyball should have been. This goes to show that if you want to write a sports book with someone who understand the financial world, hire Jonah Keri not Moneyball author Michael Lewis.
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3.0 out of 5 stars you could be disappointed. Lewis is an outstanding story teller, Sept. 5 2014
This review is from: The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First (Hardcover)
For those of you who have read Moneyball, and expect the same kind of book, you could be disappointed. Lewis is an outstanding story teller, wich is not the case with mister Keri. The story is interesting, and the author is good, but all in all, it's an average book.
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5.0 out of 5 stars Five Stars, July 3 2014
This review is from: The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First (Hardcover)
good book on how a major league team does operate and what happens behind the scenes...
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5.0 out of 5 stars Five Stars, Oct. 20 2014
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This review is from: The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First (Hardcover)
very good book - an insight into the Tampa Bay Rays hard times, and winning ball club's construction
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The Extra 2%: How Wall Street Strategies Took a Major League Baseball Team from Worst to First
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