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Interesting but too much stuffing
on May 19, 2009
Sway attempts to provide some simple and concrete rules about the 'forces' that drive us. There are interesting anecdotes and the presentation is well conceived: the authors make their points clearly and frame their ideas in a way the reader can apply to his or her own experience. However, I found that they sometimes got a bit carried away with / over-applied their simple ideas, and that a much thinner book could have carried equal weight.
Overall, it was a somewhat enjoyable read with a few thought-provoking sections. I recently read 'Predictably Irrational', and found that to be a much better book.