Top critical review
THE CUNNING MARKETING TECHNIQUE
on June 1, 2015
The book sets out to be deliberately opaque and mysterious...........ooh read this, don't tell anyone what happens it's so special, tell others about it but don't spoil it for them, etc etc etc.
A fantastic, thought-provoking read that stays with you for weeks and months afterwards, invading your thoughts at unexpected moments?
Or an extremely clever marketing ploy?
Being a grumpy, miserable cynic and having read the book - I choose marketing ploy.
Well then what to write...........A meets B and C, who are married to each other, at location X. D who is A's sister is present at the meeting, which is soon joined by E and another group we'll call the F's. A disagreement occurs. Fast forward a while, A contacts C, now in location Y. This upsets C greatly, and has a calamitous effect on him, B and her close friend G and her child H. The rest of the book introduces other minor characters that I shall refer to as I, J, K and L. (I might have missed out an M and a N, but none of these are major players, so don't worry too much.) The climax of the book involves A, B and H, along with some O's at location X.
Had the blurb presented the book in a more traditional fashion, I'm no marketing guru, but I would guess a fraction of the copies actually sold would have been. One of the characters in the book, G actually espouses the same opinion. The topic under debate, doesn't typically interest people, until such time as the right wing tabloids want to beat the drum and whip up some populist fury.
I would probably have passed it over.
That said, it was enjoyable enough, but perhaps I needed to be wearing my magician's cloak to feel the magic.Well, I wasn't.
3 from 5, must dash or I'll be late for Quidditch practise.
I do have another Cleave book on my shelf, Incendiary, as yet unread. I'm unsure what ploy enticed me to buy the book, but I'll need to check the blurb on the back to refresh my memory. I'm also unsure if my purchase of Incendiary predates my purchase of The Other Hand, not that it matters too much.
Seduced by the marketing fiends, I bought this new a few years ago.