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4.5 out of 5 stars
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4.5 out of 5 stars
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on January 5, 1999
This book is well written, clear in thoughts and full of summaries. It fits the modern age and provides you with the ABC's of sales, customer service & marketing.
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Selling the Invisible is what it's all about. Thank you Harry Beckwith for a wonderful book that's easy to read and brimming with expert advice on Marketing!
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on November 23, 1998
Harry Beckwith shows those without his years of experience and knowledge how to pay Attention. He teaches the "body language" of marketing.
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on September 24, 2001
Beckwith succintly summarizes marketing for the service industry in such a clear way as to not only convey his message but teach how to convey yours
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on February 13, 2000
Not very helpful if you're looking for a general guide to selling services. There are many much better books available.
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on January 6, 1999
No book will ever match up to this. The ideas are brilliant and easy to understand. Best book ever. Period.
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on July 22, 2001
More new ideas on the how-to's of making a business click, than I've gleaned from multiple other texts!
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on February 12, 2001
Simply read this book every week.
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on September 17, 2003
This book far exceeds the many others that I have read, for a couple of reasons. It is a compilation of what other books state sure but it has some new ideas as well (or at least new ways of looking and thinking about things) The unique quality this book has is it's success at bringing these concepts together and across in a simple, intelligent, applicable to the REAL WORLD format. The author also comes across as very honest, caring and experienced. A very easy book to read, both because of the material and the mini chapters which allowed me to fit it in throughout my day (which I was doing constantly) In fact I'm going to read it again and take notes this time, that is when my business partner finishes with it.
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