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5.0 out of 5 stars Become Visibile with a not so Visible Service
There are several hundred books available on the market about selling. Most of these books are based on tangible products, something the consumer can see, feel and recieve an almost immediate satisfaction after the purchase.
This books is one of the few available about selling services. When a consumer purchases a service from you or your company, they are paying...
Published on Nov. 10 2003 by M. Bennett

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1 of 1 people found the following review helpful
1.0 out of 5 stars Another ra-ra book
Ra-ra books are those kinds of books that are full of good(?) intentions and motivational speech ("you can do it", "yeah", "believe", "position", "improve your service"), but then offer no practical advice on how exactly to achieve these goals.
I am the owner of a small service business, so I read these kinds of books not for personal enjoyment, career advancement or...
Published on March 1 2003 by Alexander Hristov


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5.0 out of 5 stars Excellent! Absolutely crucial for any service provider., Aug. 20 1999
By A Customer
Ce commentaire est de: Selling the Invisible: A Field Guide to Modern Marketing (Hardcover)
This was absolutely one of the clearest, easiest marketing books I've ever read. More importantly, it got me pumped up and ready to make some changes in my business TODAY.
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4.0 out of 5 stars It really is modern marketing, Jan. 5 1999
By A Customer
Ce commentaire est de: Selling the Invisible: A Field Guide to Modern Marketing (Hardcover)
This book is well written, clear in thoughts and full of summaries. It fits the modern age and provides you with the ABC's of sales, customer service & marketing.
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5.0 out of 5 stars WOW!...INCREDIBLE!, April 8 1999
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Ce commentaire est de: Selling the Invisible: A Field Guide to Modern Marketing (Hardcover)
Selling the Invisible is what it's all about. Thank you Harry Beckwith for a wonderful book that's easy to read and brimming with expert advice on Marketing!
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5.0 out of 5 stars It's very hard to sell the invisible and this book's done it, Nov. 23 1998
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M. Hill (London) - See all my reviews
(REAL NAME)   
Ce commentaire est de: Selling the Invisible: A Field Guide to Modern Marketing (Hardcover)
Harry Beckwith shows those without his years of experience and knowledge how to pay Attention. He teaches the "body language" of marketing.
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5.0 out of 5 stars Beckwith Wisdom, Sept. 24 2001
By A Customer
Ce commentaire est de: Selling the Invisible: A Field Guide to Modern Marketing (Hardcover)
Beckwith succintly summarizes marketing for the service industry in such a clear way as to not only convey his message but teach how to convey yours
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1.0 out of 5 stars Limited Scope, Feb. 13 2000
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Gregory Mertz (Virginia Beach, VA) - See all my reviews
Ce commentaire est de: Selling the Invisible: A Field Guide to Modern Marketing (Hardcover)
Not very helpful if you're looking for a general guide to selling services. There are many much better books available.
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5.0 out of 5 stars This is the best business book ever written, ever!, Jan. 6 1999
By A Customer
Ce commentaire est de: Selling the Invisible: A Field Guide to Modern Marketing (Hardcover)
No book will ever match up to this. The ideas are brilliant and easy to understand. Best book ever. Period.
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5.0 out of 5 stars Provocative!, July 22 2001
By 
George (Cincinnati, OH USA) - See all my reviews
Ce commentaire est de: Selling the Invisible: A Field Guide to Modern Marketing (Hardcover)
More new ideas on the how-to's of making a business click, than I've gleaned from multiple other texts!
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5.0 out of 5 stars To be smart salesperson, Feb. 12 2001
By A Customer
Ce commentaire est de: Selling the Invisible: A Field Guide to Modern Marketing (Hardcover)
Simply read this book every week.
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Selling the Invisible: A Field Guide to Modern Marketing
Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith (Hardcover - March 1 1997)
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