Top positive review
Good first introduction, BUT...
on November 5, 2006
I bought the first edition of this book (previously called Dealing with the Chinese) in the early 1990s when I had to make my first business trip to China. Over the years, it has allowed me to be a bit more inspective of my own behaviour and those around me, and has helped me avoid social faux pas when dealing with the Chinese. So, if you are planning your first trips to there, you should read it, which has useful information and is also a light read.
However, as our company's commitment to China has deepened from initial export to long-term investment, I have found that I urgently need another book to inspire me to deal with the China investment challenge, which involves not only basic business etiquette (which Seligman has entertainingly dealt with), but also more profound issues like market, management, leadership and strategy. To be sure, there are many books published in the West on the above topics but they have all been written for the Western business environment.
Of course, there have been new books on China business too, but most of them came out either supporting the great hype about the "new economy" or offering no added value except to "reveal" to the world what had happened to the authors when they were there.
Recently, I have found my long-awaited book, and it is Dr Wang's The China Executive: Marrying Western and Chinese Strengths to Generate Profitability from Your Investment in China.
What a great book! To know why The China Executive is the best book on the topic, you have to buy a copy and read it.