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too broad of a definition for creativity
on October 25, 2003
Florida's idea of a creative person is the software engineer who develops alternate downloadable ring tones for your telephone, or the Saturn engineers and marketers who come up with fake wood aftermarket car dashboard appliques. This is a degraded definition of creativity, one sure to include just about everyone in society up to and including the roofer installing an asphalt shingle on your roof, provided she makes the critical choice of applying the shingle one quarter inch to the right rather than one quarter inch to the left.
In its own sweet way, Florida's "creatives," or at least his watered-down definition of same, is as prejudiced as classic racists, homophobes, and sexists. Only instead of attempting to shunt blacks to the back of the bus, Florida's burgeoning "creative" managers are sending the working class factory jobs to China and the service class jobs to India. Having to live near these people, it would seem, is too painful for someone who markets Viagra for a living.