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1 of 1 people found the following review helpful
4.0 out of 5 stars Usefull Guide, Nov. 2 2009
By 
F. Vanier - See all my reviews
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This review is from: Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
I think this book is very usefull and serves as a practical reminder with different steps.
Chapters are very distinctive.
Information is clear and simple.
And each steps are reminded with bullets.
It has to be on your bookshelf.
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5.0 out of 5 stars Ideal for teams of all sizes, Feb. 14 2010
By 
Ross Bennett "Cause and effect" (New Zealand) - See all my reviews
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This review is from: Designing Brand Identity: An Essential Guide for the Whole Branding Team (Hardcover)
This book is a gem.

It has a brilliant balance of information, that can be modelled for any studio, and visual examples as best practice. The process of branding is clearly explained both in text and with easily decyphered info graphics. I have found this book to be invaluable in persuading clients to spend more on their brands.
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Designing Brand Identity: An Essential Guide for the Whole Branding Team
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