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Showing 1-1 of 1 reviews(5 star)show all reviews
on February 14, 2010
This book is a gem.

It has a brilliant balance of information, that can be modelled for any studio, and visual examples as best practice. The process of branding is clearly explained both in text and with easily decyphered info graphics. I have found this book to be invaluable in persuading clients to spend more on their brands.
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