1 of 1 people found the following review helpful
on November 2, 2009
I think this book is very usefull and serves as a practical reminder with different steps.
Chapters are very distinctive.
Information is clear and simple.
And each steps are reminded with bullets.
It has to be on your bookshelf.
on February 14, 2010
This book is a gem.
It has a brilliant balance of information, that can be modelled for any studio, and visual examples as best practice. The process of branding is clearly explained both in text and with easily decyphered info graphics. I have found this book to be invaluable in persuading clients to spend more on their brands.