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on January 18, 2014
Calling this book a 101 level may be a little insulting to the author, but it is not meant to be. If you wish to know more about the potential of social media, and how to (and how not to) use it for your business, this book should be on your short list. It was recommended to me by a professor at the University of Regina's Business Department and has not disappointed. The author's podcast is also worth checking out.
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on May 8, 2012
Scott Stratten reminds us just how important it is to be relevant. That it is quality over quality that matters. That using common sense - a rarity at times - will get you the connection you are looking to achieve. And building and maintaining relationships is critical. His live presentations bring this book to life! Can't wait for his next book of Awesomeness.
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on October 10, 2011
This book is for everyone who works with people. The approuch that people use to hook up with people, companies can do the same to their clients. Be simple isn't easy so read the book!

Graet for Marketers, Advertising Agency, CEO, HR, PR and everyone else!
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on September 9, 2011
This was a great book. An easy read, in the sense that everything Scott mentions makes total sense. It's a fresh view of marketing, with a lot of focus on the ever-growing social media world. He knows what he's talking about in this book, and I look forward to reading more stuff by him (in addition to his Twitter feed).
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on January 23, 2011
In Un Marketing, Scott Stratten discusses how to market effectively in the online social space. He stresses that the traditional methods of push communication must shift to one-on-one engagement if companies want to be successful, and shares several success stories and personal anecdotes to support his theory. It's a great read for anyone who has a specific interest in the marketing aspects of social media and appreciates a little bit of sarcasm along the way. Enjoy!
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on November 14, 2010
An UN-believably helpful collection of do-this-don't-do-that tips, real-world stories and UN-common sense that will change the way you look at UN-marketing (especially relative to use of 'social media').

Presented with LOL humour and Twitter-like efficiency in a quick-read, apply-now format that will juice your engagement engines and inspire you to achieve even greater success!

Bottom line? Through lots of examples, Stratten encourages us to UN-do our old-school 'push and pray' ways and adopt 'pull and stay' tactics to build meaningful relationships (trust and loyalty).

If customers are important for your business, this is one book you'll not want to UN-read!

PS: I recently also had the pleasure of being motivated by Scott Stratten's keynote address at a social media conference - he is a great tell-it-like-it-is speaker who delivers a solid message with animated punch.
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on September 20, 2010
This book is organized into 56 two to ten page long articles. The first 2/3rd of the book is about how Twitter, out of the three main social media conduits, is a great medium to engage with people, not necessarily customers. The balance of the book is about the experience of the author in retail stores, speakers' circuits, seminars, trade shows, networking events, etc. The author delivers on his promise of showing the reader how to market oneself or one's company in the new economy way, i.e., through active engagement as opposed to passive mass marketing. Despite all this, I felt somewhat cheated, because I thought the funny reviews on were a representative sample of what would be covered in the book. Unfortunately, there were only six pages, out of 249, dedicated to the topic of best-sellers and testimonials and it was largely anecdotal. In terms of the writing style of the book, it is conversational and uses basic language that would appeal to those who do not possess a developed vocabulary in business and marketing. Based on the foregoing I believe there are two main target audiences for this work. One, the small Internet entrepreneur who is trying to maximize his sales potential. Two, the sales director who never went to University. (Please note that I do not mean the last sentence in a condescending way.)
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