on February 21, 2013
My career was in training and education and I'm still a seminar junkie. But most eCourses I've taken are just books with a higher price tag. Not so Michael Port's "Book Yourself Solid". It's a training program for the price of a book! He provides a workbook at no extra charge. I found myself getting hung up on the workbook and set it aside so I could better enjoy the book itself. Because I've been studying marketing, there is a lot there that I knew and some I intuited but wasn't maximizing. What surprised me the most was the generosity of his information sharing. I have marked up almost every page so I can return to the ideas I don't want to forget.
I honestly believe Michael wrote this because he wants to help people. That's what trainers do.
on May 11, 2013
I would recommend this book for anyone who wants to build a solid foundational understanding of what they do, who they do it for, and why it is important. From that foundation Michael holds your hand step by step in creating branding and marketing that you will love and your clients will resonate with. I have had many aha moments while reading this book and applying the exercises to my business and I know that this is a book that will be referenced often as my business grows and prospers. Thank you so much!