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4.0 out of 5 stars Excellent read & pragmatic advice
I have been a fan of K D Paine for a while and this book doesn't disappoint. Lots of good practical advice, rooted in helping the organization reach its goals. I am using it as a textbook for a PR Measurement class - the students love the step-by-step approach. Well-annotated if you desire more theory.
Published on March 2 2012 by SusanQM

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3.0 out of 5 stars interesting but repetitive
I found this book to be interesting but quite repetitive. There were some good thoughts presented. It is neat to think about the way that social media can be used.
Published 16 months ago by stephanie joy kelly


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3.0 out of 5 stars interesting but repetitive, July 30 2013
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This review is from: Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships (Hardcover)
I found this book to be interesting but quite repetitive. There were some good thoughts presented. It is neat to think about the way that social media can be used.
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1.0 out of 5 stars Dry and Uninteresting, June 7 2012
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This review is from: Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships (Hardcover)
This book is extremely dry. Most of the content is fairly obvious and there aren't a whole lot of areas that are very illuminating.

This books appears to be written for technology novices. Perhaps a neophyte might find it more helpful than I, however, I'd wager that even a beginner would admit that the few good parts of this book are very sparsely spread, diluted by a sea of filler-content.
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4.0 out of 5 stars Excellent read & pragmatic advice, March 2 2012
This review is from: Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships (Hardcover)
I have been a fan of K D Paine for a while and this book doesn't disappoint. Lots of good practical advice, rooted in helping the organization reach its goals. I am using it as a textbook for a PR Measurement class - the students love the step-by-step approach. Well-annotated if you desire more theory.
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Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships
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