Customer Reviews

How to Develop and Promote Successful Seminars and Workshops: The Definitive Guide to Creating and Marketing Seminars, Workshops, Classes, and Conferences

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By "depends" I mean your level of experience. If you're new at seminars and workshops this book is a solid goldmine of basic information. Shenson did a good job of providing the theories and the very practical. Lots of forms and check off lists. Good basic stuff. If, on the other hand, you have experience - it's a bit elementary, and a bit dated. With a 1990 copyright, the book pre-dates PowerPoint for example. The focus of the material is definitely on the promotion of the workshop - not the development. While there's much it doesn't speak to - it's a good starter for the novice.

This book is one of the important books on this topic. I have included this book in my personal library and have referred many people to this book.

Early in my business I provided "public" seminars and this book provided some great advice and tips.

Lenny Laskowski, professional speaker and author of the book, "10 Days to More Confident Public Speaking" (Warner Books)

This book has lots of really good information. This is a great reference tool.