Customer Reviews


4 Reviews
5 star:    (0)
4 star:
 (2)
3 star:    (0)
2 star:
 (2)
1 star:    (0)
 
 
 
 
 
Average Customer Review
Share your thoughts with other customers
Create your own review
 
 

The most helpful favourable review
The most helpful critical review


4.0 out of 5 stars Excellent For The Novice Special Event Manager
I was actually looking for a book about the organising of events with small groups of clients, up to 10 and at most 20 people. This was not what I was looking for....However it instilled a lot of new ideas in my crainium that I was able to carry over into my daily line of work when organising presentations to clients and events with clients.
This book was definately...
Published on Nov. 18 2001 by M. Bennett

versus
2.0 out of 5 stars This book is a simple introductory text on event management.
This book is a simple introductory text on event management and will be of little use to those with any amount of experience in the field. At best, it will help the experienced manager refine their checklists. I expected much more from consultants of Ernst & Young.
Published on July 19 1998


Most Helpful First | Newest First

4.0 out of 5 stars Excellent For The Novice Special Event Manager, Nov. 18 2001
This review is from: The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour (Hardcover)
I was actually looking for a book about the organising of events with small groups of clients, up to 10 and at most 20 people. This was not what I was looking for....However it instilled a lot of new ideas in my crainium that I was able to carry over into my daily line of work when organising presentations to clients and events with clients.
This book was definately written for the novice special event manager in mind. It deals mainly with the staging of large events such as concerts, olympics, and charity events. They introduce the main stages of special events, problems that can occur, risk involved in taking on a special event, making sure you do your demographics homework to estimate the success of the event, chosing the venue, using television and radio for publicity to increase visitation, making a profit, security before, during after the event, the finale, closing down the event.
Even if you are organising events for a small number of participants, I highly recommend reading this book.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


4.0 out of 5 stars Good Refrence, April 8 2001
By A Customer
This review is from: The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour (Hardcover)
Contains short passages about each facet of event managment. Book is targeted at readers planning large-scale (50,000+ people) events, but much of it is applicable to all types of events. Not a great read, and definitely not the only book to own on event mgmt and marketing, but nontheless it serves as an excellent refrence for specific topics and questions, especially for beginners.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


2.0 out of 5 stars This book is a simple introductory text on event management., July 19 1998
By A Customer
This review is from: The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour (Hardcover)
This book is a simple introductory text on event management and will be of little use to those with any amount of experience in the field. At best, it will help the experienced manager refine their checklists. I expected much more from consultants of Ernst & Young.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


2.0 out of 5 stars It's not what its cracked up to be., April 6 1998
By A Customer
This review is from: The Complete Guide to Special Event Management: Business Insights, Financial Advice, and Successful Strategies from Ernst & Young, Advisors to the Olympics, the Emmy Awards and the PGA Tour (Hardcover)
The book provides you with cursory information and skims over specifics and details. It is not, in my opinion, a complete guide but more of a checklist or overview of special event management. In addition, there is not much to glean from the successful strategies that are showcased, because these too, are not indepth; the book does not really say how they were successful, just that they were successful. It is definitely not for someone doing research on entering this field.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


Most Helpful First | Newest First
ARRAY(0xa82140d8)

This product

Only search this product's reviews