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5.0 out of 5 stars Very organized and well thought out.
As a business consultant and former internet executive , I found Branding.com to be well organized and well thought out. It presents the basics of internet branding and marketing in a manner that marketing managers, as well as non-marketing managers and executives, can utilize effectively. In addition to providing the basics, it does provide a variety of strategic...
Published on July 8 2001

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3.0 out of 5 stars Too General, Just another On-line Branding Book
This book focused too much on "on-line banner". It also covered sucessful on-line brand which we are just too familiar. There isn't much effort in providing other example. The book appear to be more like a report for reader to understand what is happening on the interent today, rather than providing useful insight for reader to use in the near future. The tag...
Published on June 27 2001 by Kok Hoe


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5.0 out of 5 stars Very organized and well thought out., July 8 2001
By A Customer
This review is from: Branding.com: Online Branding for Marketing Success (Hardcover)
As a business consultant and former internet executive , I found Branding.com to be well organized and well thought out. It presents the basics of internet branding and marketing in a manner that marketing managers, as well as non-marketing managers and executives, can utilize effectively. In addition to providing the basics, it does provide a variety of strategic directions that can help all firms that are interested in establishing their on-line brand. Overall, I'd rate this book as one that any manager involved with internet commerce should have on their bookshelf!
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3.0 out of 5 stars Too General, Just another On-line Branding Book, June 27 2001
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This review is from: Branding.com: Online Branding for Marketing Success (Hardcover)
This book focused too much on "on-line banner". It also covered sucessful on-line brand which we are just too familiar. There isn't much effort in providing other example. The book appear to be more like a report for reader to understand what is happening on the interent today, rather than providing useful insight for reader to use in the near future. The tag line of "On-line Branding for Marketing Success" does not seem to fit.
It's good for readers who is not familiar with on-line marketing as this book offers very basic information.This is just another book about Branding via Internet.
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Branding.com: Online Branding for Marketing Success
Branding.com: Online Branding for Marketing Success by Deborah Kania (Hardcover - Feb. 16 2001)
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