Customer Reviews

How to Get Your Point Across in 30 Seconds or Less

5 star:		(9)
4 star:		(5)
3 star:		(1)
2 star:		(1)
1 star:		(0)

 

 

Basically, it's turning your message into a commerical since the average person can only hold their attention for 30 seconds thanks to (M)TV. It's useful in getting a message across to individuals who either don't want to talk to you or are too busy quicky. It can be seen as "brute honesty" if it's news the individual doen't like to hear, especially, regarding personal performance.Could be very useful in sales and retail. The book uses the 3 Ks (KKK). Unfortunately, it's not a good (PC) memory aid. I perfer the 3 Cs. "Catch Em", "Ceep Em", "Convince Em". I love the saying "Talking to many is the same as talking to one."
Worth a look at about 110 pages. You can finish it in one sitting.

This book is excellent. It's written for the average Joe; no technical jargon -- it can and should be used by everyone. It's a short and sweet read...brief and to the point, it can be read in approximately 1-2 hours. I'm a radio announcer, and this book is one of the top 5 that I insist other people read ... but get your own copy! In my opinion "How to get your point across in 30 seconds or less" is equal to AT THE VERY LEAST one half semester of a college course in Public Speaking 101.... and it's much cheaper! This book should be required reading for everyone who opens their mouth in public.

While the content of the book is excellent, the production of the audio version is annoying. The clock ticking throughout examples, cheezy music, use of various voice-overs split through left right and channels, and other unneccessary audio gimics are really distracting, and actually make it more difficult to follow the dialog. While this type of format has long been the norm in business and non fiction audio productions in the 70's and 80's, I would expect a less annoying and updated format for an item produced in 1999. Read the book. Avoid the audio version.

Easy tape to listen to in a car. Good ideas on how to communicate with busy people. A little light in places

This was a good easy to read book, with good points. The stars I scored above represent my learning hunger satisfaction.

I used it and it worked. The points make a lot of sense. Highly recommended.

Milo O. Frank shows step-by step how you can improve your communications skills by using a 30-second message. While we all often gab for minutes or hours, you should be able to get your point across within 30 seconds. The rest is simply preparation or follow-through. The techniques of crafting a 30-second message will help you focus your thinking, writing and speaking. Using these techniques, you can also be more effective in conducting meetings or speaking to groups. This skill will give you better all-around results in business. The technique has three main steps: identify your objective, know your listener and find the right approach. The author shows how to build the most effective message and then tells you how to present it to an audience. The last chapter shows how the 30-second message can be used in other forms of communication, from business letters to sales pitches and press conferences. We [...] recommend this clear, concise book for business people or professionals who want to get their ideas across more effectively, particularly in public speaking.

Us in the sales profession are not known for our ability to cut to the chase. This book helped me change my approach which has dramatically improved my client relationships. Being verbose is a curse in sales. This book is the cure, a real must have. The audio tape is a great refresher while playing road-warrior.

The book was written back in early 1990 but still the techique works. It has improved my communication with my boss. Now, I would consider my purpose and main points and hooks, before dropping into my boss' room

In our nanosecond world, people have no time to wait for anyone to muddle through their messages.

30-Second messages work. Not only are they well received, they are well said and feel good.

The catch--it takes some time to get into the habit of fast forward communication. You need to be other-centered as well as self-centered. You need to follow Frank's four principles and his three steps.

Do it. Buy the book. Do it now. Like the rest of us, you can't afford to lose another listener.