Auto boutiques-francophones Simple and secure cloud storage Personal Care Cook All-New Kindle Paperwhite Music Deals Store Fall Tools

Customer Reviews

3
4.3 out of 5 stars
5 star
1
4 star
2
3 star
0
2 star
0
1 star
0
Marks of Excellence
Format: PaperbackChange
Price:$49.95+Free shipping with Amazon Prime

Your rating(Clear)Rate this item
Share your thoughts with other customers

There was a problem filtering reviews right now. Please try again later.

Showing 1-2 of 2 reviews(4 star)show all reviews
on January 28, 2008
While I adore this book, many designers might find it a bit dreary. While the examples are an excellent, if classical, look at marks from around thew world, it's theory is where it shines.

And here is where it remains a bit esoteric from the average designer's care or even perhaps understand. It diagrams how subtle elements should be contrasted with the more blatant ones, but I can't say it uses the best examples or language to do so. That may have more to do with when it was originally written, but again I can't say for sure.

For a tome of useful contemporary logos -- opposed to the theory of logo design -- make this a secondary purchase decision after Logo, by Michael Evamy.
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
on March 10, 2001
I basicly see this book as an art book. Enjoy the design of old and contemporary trademarks and their functions. The text though, is very technical - as in other areas of marketing, the science of trademarks and branding is overacademized for nothing.
0CommentWas this review helpful to you?YesNoSending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse