Customer Reviews


5 Reviews
5 star:
 (3)
4 star:    (0)
3 star:
 (1)
2 star:    (0)
1 star:
 (1)
 
 
 
 
 
Average Customer Review
Share your thoughts with other customers
Create your own review
 
 

The most helpful favourable review
The most helpful critical review


1 of 1 people found the following review helpful
5.0 out of 5 stars Want more ideas?
It¡s really a great book. The author start with the theme that ¡§the name of the game in retail is ¡V to attract new customers and get old ones to keep coming back.¡
Just like what is mentioned in the title of the book, lots of ideas and comprehensive information are explained in the book. The book provided lots of helpful, informative...
Published on March 25 2002 by On Ki, Lau

versus
1 of 1 people found the following review helpful
1.0 out of 5 stars Very shallow coverage
If you're looking for a book about big time retail advertising then this is not it. But if you are a small business just getting started you could do worse. However most of the things in this book are everyday ideas that most anyone could come up with. Hard to justify the expense of the book when it is so obvious on so many levels. Can't recommend it unless you get...
Published on Nov. 28 1998


Most Helpful First | Newest First

1 of 1 people found the following review helpful
5.0 out of 5 stars Want more ideas?, March 25 2002
By 
On Ki, Lau (Department of Marketing, City University of HK) - See all my reviews
It¡s really a great book. The author start with the theme that ¡§the name of the game in retail is ¡V to attract new customers and get old ones to keep coming back.¡
Just like what is mentioned in the title of the book, lots of ideas and comprehensive information are explained in the book. The book provided lots of helpful, informative details about how to create retail excitement.
However, different places have a lot of differences, such as the culture, regulations and policy, etc. It is similar to different customers have different needs and wants. I think that it is very important for the marketer to pay special attention to the different aspects of your target customers. So, the first step mentioned by the book about ¡§how to develop information¡ is very important. Once the marketer collect information in the specific region through the primary and/or secondary research, they can get more understanding about their customers and the culture or regulations of the regions. Then the marketer can develop their ¡§excitement¡ which is tailor-made for the target customers.
So, if you are the retail marketer who would like to get more ideas, or you are the retail marketer who nearly runs out of ideas, you would be highly recommended to have a look at this book.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


1 of 1 people found the following review helpful
1.0 out of 5 stars Very shallow coverage, Nov. 28 1998
By A Customer
If you're looking for a book about big time retail advertising then this is not it. But if you are a small business just getting started you could do worse. However most of the things in this book are everyday ideas that most anyone could come up with. Hard to justify the expense of the book when it is so obvious on so many levels. Can't recommend it unless you get it as a gift for Christmas.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


5.0 out of 5 stars Timely Ideas in Falk's Revised Book, Dec 4 2003
By A Customer
This review is from: 1001 Ideas to Create Retail Excitement: (Revised & Updated) (Paperback)
Ed Falk's rolodex seemingly never runs out of ideas. While many of them fall in the category of "hey, I remember doing that a few years back and it worked", the revised edition of Falk's book has lots of new ideas, too. He's broadened his coverage of retail outlets and that makes the book even more useful. The suggestions in this book are clearly stated, helpful and in most cases easy to apply. It is also a great stimulator to help bring that germ of an idea the reader has been carrying around in his or her own head to reality.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


3.0 out of 5 stars Very basic information, Aug. 28 1998
By A Customer
I found this book to be most appropriate for beginners or people running their own business. It did not seem to be writen with the professional Promotion Manager in mind. Tactics that are listed are "tried and true" promotions that you are likely to find being used by a small, local retailer. If you work for a large corporation, save your money.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


5.0 out of 5 stars A real meat and potatoes book for the truly hungry, April 30 1998
By A Customer
This is without doubt the best book on creating retail excitement that I have ever seen, and I have read more than a few. The ideas expressed herein are easy to use, not expensive, and truly do work. This is a book that gives you the nuts and bolts of exactly how to create retail excitement, not just a lot of gray area fluff. In addition to the ideas provided, this book will help you to get your own creative juices flowing. I am very appreciative to Mr. Falk for his help. This is a book that is worth many many times its cost. Not an expense, this book truly is an investment.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No


Most Helpful First | Newest First
ARRAY(0xc0de351c)

This product

1001 Ideas to Create Retail Excitement: (Revised & Updated)
1001 Ideas to Create Retail Excitement: (Revised & Updated) by Edgar A. Falk (Paperback - Sept. 30 2003)
CDN$ 23.00 CDN$ 16.61
Usually ships in 2 to 4 weeks
Add to cart Add to wishlist
Only search this product's reviews