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3.8 out of 5 stars
3.8 out of 5 stars
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on May 21, 2002
I'm stunned that any reader would give this book 5 stars.
It is filled with obvious and uninsightful nitpicks of popular entry pages (not websites, which is where actual usability comes into play).
His capricious evaluation tactics include measuring the percentage of pixels allocated to things like "white space", "self promotional" and "filler" (he does not inform the reader his distinction between such categories. Nor does he indicate what magical percentage he finds appropriate).
Anyone looking for usability insight from Nielsen need only look at his mundane website ( to see the lackluster consequences of following Nielsen's advice (it's also worth a look since much of the 'information' in this book can be had there for free).
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on October 29, 2008
Beautiful book, almost suitable for coffee table. Looks great (quality paper, page layouts and screen images). The book is easy to use.

The first 53 pages provide invaluable insights to website homepage design. Then, 50 homepages are analysed based on guidelines provided in first part of the book. After 15 sites, the comments repeat themselves all too frequently and the book becomes boring. I would have prefered that the authors make a difference between serious deviances from their guidelines and simple nitpicking. Not all guidelines have the same value.

Nevertheless, a must read for any web professional designing homepages.
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on February 23, 2003
I don't understand why anyone wants to bother with this book. After reviewing it for 1 hour or less, I sold it.
Most of what it says is obvious, and some of what it says is wrong. As for what are wrong--I recall it was suggesting that certain words be made more efficient (shorter). But the problem is that those words are the same words that the firm has spent millions of dollars to brand better with.
Also, I feel that it nearly disregards the strategic reasoning behind some of the website's design objectives.
If you've got the time to read this tedious, nit-picky text, you're better off spending the time to analyze a website yourself and make your own judgments.
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