Customer Reviews

Make a Name for Yourself: Eight Steps Every Woman Needs to Creae a Personal Brand Strategy for Success

5 star:		(9)
4 star:		(2)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

I love this book. I couldn't read it fast enough the first time--it is well written, well organized, and easily understood. There are many useful examples of women who have successfully branded themselves using a variety of strategies. The 8 steps suggested by the author for defining your personal brand identity are within anyone's grasp. That's the beauty of the book--you don't need a big hunk of startup capital, you don't need a PhD, you don't need to aspire to a six figure income. Anyone can jump RIGHT IN and use the principles today. I have begun the process and find it very do-able even in the context of an insanely busy life. It is forcing me to think more clearly about my business goals and really define what I am offering to my customers. It is equally applicable to someone on a career path within a company as it is to a small business start-up like mine. Highly recommended...wish I could give it 25 stars. Amongst all the business books out there, this one provides the missing piece that can really help you differentiate what you offer to your employer or customer and maybe more importantly--the value or benefit THEY perceive will come from working with you.

Any politician will tell you that success rests with public image and getting people talking about you, your business, or your product. But not everyone is comfortable with self-branding. So before you take a giant leap towards the front covers of "Time" and "Newsweek," your community newspaper - or even the company newsletter - keep in mind that you never, ever get a second chance to make a first impression. The image you present is the one you will have to live with, or live up to! Step ONE in the art of self-promotion is to do an honest self-assessment of who you are, what you have to say - and why anyone would want to listen to your story! Following a careful step-by-step process will help even the most timid become comfortable with the concept of self-promotion. Women, especially, show far too much humility about their talents and skills. If we want people to value our skills, we must first show that we value ourselves -- by making sure our accomplishments are visible to targeted audiences. If we want people to hire us, promote us, buy from us or invest in our companies, they have to know who we are, what we have accomplished and why they should do business with us! Self-promotion isn't bragging. It is a valuable business tool that career women must add to their strategies for success. (from Marion E. Gold, award-winning author of "The Personal Publicity Planner: A Guide to Marketing YOU")

Tons of great information packed into one book. This one will definitely stay on the top shelf in my office. Lots of great how-to advice.

Make a Name for Yourself takes a new and creative approach and I really responded to it. I've read it several times and given it as a gift. I highly recommend it. Julia DeVillers, author of GirlWise: How to Be Confident, Capable, Cool and In Control

Ms. Roffer's book is one of the clearest, most practical books I have read on personal marketing, and I've read a lot! As an entrepreneur who has recently re-entered the corporate world, I have been able to put the author's strategies to work, achieving great results. I encourage anyone who wants to have a more fulfilling professional life to read this book.

This is a terrific book. I think it's a perfect tool if you've reached a point in your career when you need to take that big step to "go out on your own." It's an easy read and the exercises at the end of each chapter can teach you so much about yourself and who you really are and can be. This is a book you have to read more than once to get the true benefits from Robin's ideas and suggestions. "Make a Name for Yourself" is a winner! And I suspect its author, Robin Fisher Roffer is, as well.

This is one of two books (the other being 7 Habits of Highly Effective People)that have entered my life at critical times and contributed significantly to my success. Different from 7 Habits, this book focuses specifically on marketing your strengths and how to do it. Just like 7 Habits, it calls you to a new level of understanding about yourself and what to do about it. It is fun and easy to read and delivers valuable info and steps to celebrating what makes you different. I always knew that what drove people crazy about me as an employee would be the very thing they would want in me as a entrepreneur/consultant(which I have been now for 11 years). Making A Name For Yourself reinforces that your uniqueness (your brand) packaged correctly, will bring you happiness and success whatever your career. This book does it with humor, how-to-steps, and a universal understanding of women that refreshes hope and inspires you to succeed. Many steps above most self-help books.

Robin Fisher-Roffer has taken a "hot" idea....and created a powerful, *substantial* product. This is one of the *few* examples I have found of a book that has *actionable*, complete information...and isn't just a bunch of self-promoting hype or high-level fluff that alot of professional-development books are.

A significant attribute of this book is how well the information was structured and presented. In addition to timely, relevant and practical ideas...this book provides *real* value, with straightforward language, a clear, not over complicated structure and useful, easy-to-implement tools... and thus in my opinion deserves a 5-star rating.

The approach she takes is to present the personal brand-strategy development of four hypothetical women throughout the process defined. The case studies are very realistic (based on composites of actual clients -- and herself). By taking a step-by-step approach to presenting, demonstrating and reinforcing the "lessons", Robin has made it easier to learn, understand and apply .

(An added bonus for marketing professionals reading this, you'll learn some useful brand assessment strategies that apply to business as well.)

This book is an easy, empowering, motivational read. I found myself folding over a lot of pages for reference and ideas - ultimately the sign of a good book. It isn't over-complicated or laden with a lot of marketing/branding spin words that don't mean much. Ms. Roffer's background and experience are in the entertainment industry - so a lot of her examples may be a bit out of mainstream America's world making some insider references and terminology hard to relate to - but ultimately, this is a book that should speak to women. In essence, it's a good tool kit to help you realize what's important to you, how to figure out your core attributes/interests - and make it all work together!

Roffer's recommendations are powerful. I found that she provides the framework for helping you define your aspirations...or redefine them as many who make career changes, like me, need to do. Then, she offers very effective steps and ideas for achieving goals. Her skill shows in the simplicity of her direction. Roffer has uncovered the most efficient methods to attaining personal success so that all ideas seem possible and can really be put into action. No lofty notions here...just practical, essential material. It's a must for building your career now and a great reread to check your progress. I've added this book to my business library and I highly recommend that you do the same!