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“I can’t say I hated Michael Casey. For one, Sister Rose Marie Hennessy had taught me in second grade that I should never hate anyone. And besides, I had never actually met Casey. I don’t think you can really hate someone you’ve haven’t met, even if you ignore Sister Rose Marie’s advice."

This is the first line from Getting Naked, by Patrick Lencioni and it has a good hook to it. Don’t worry, I promise you that he doesn’t ‘Get Naked’ with Sister Rose Marie either, at least not in the literal sense.

Like many of the author’s previous books, this one reads as a business fable. I prefer to listen to these stories using the audible versions as they are very engaging and well told; great for long drives. Mr. Lencioni delivers an interesting and well told story with enough punch to remind us of how we should be doing business when it comes to interpersonal relationships.

The term “Getting Naked” is taken from Lencioni’s experience in the consulting world under his company The Table Group. Basically, ‘Getting Naked” means being vulnerable to your clients. By being vulnerable you can build trust and nurture a genuine problem-solving atmosphere.

The three principles he outlines in this book are:

1. Let go of the fear of losing (business)
2. Let go of the fear of being embarrassed
3. Let go of the fear of feeling inferior

When you lose these fears you’re able to;

1. Truly deliver honest, unbiased, constructive, client focused help by genuinely connecting to your client for the good of him and his company.
2. Be unafraid to say what you mean and do the ‘dirty work’ when it needs to be done.
3. Enter the danger zone of discomfort, understanding that you and the client are together for the best outcome.
4. Provide immediate value to your client from day one.

The principles are simple and powerful. This is a great book and a fun one to listen to via the audio version.

Buy it if… you want to improve team and interpersonal relationships. Very useful if you need to recalibrate your team and ‘refresh’ ethics and integrity in how you do business.

Don’t buy it if… you’re not into reading a ‘business fable’ or want more data-driven help.
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1 of 1 people found the following review helpful
Lencioni strikes again in this leadership fable. A great story line, a clear model, a call to action. I already integrated the model in my practice. A real page turner...as usual.
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on November 2, 2011
This is my first time reading Lencioni...
He skillfully presents his arguments through an engaging story. The story is well crafted and keeps your attention.
As for the actual content... That's the real prize. I have since reading this book seen several opportunities where a company could have retained a customer or a new company could have won a customer over just by implementing a few principles from this book.

Well done.
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on February 8, 2014
I recommend this book to any person in the service industry. It is a quick read with a lot of valuable information on connecting with your customers and creating a high level of trust that equates to a long term relationship.
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on September 24, 2013
Excellent Book. It was a pleasure to read and to add to my resources. Quick delivery, thanks amazon for making this book available.
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on November 2, 2013
This is one of my favorite books to revisit when I need to be reminded why we do what we do everyday as leaders.
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on February 13, 2011
Anyone looking to check how they are servicing clients this is a good read. Well worth the 3 hours to complete.
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S must resd for anyone offering professional services for businesses
Juan F. Business coach
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on December 2, 2014
One of the best business books i have read in a while
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